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Moodle™ Moves To the Front of the LMS Adoption Pack

Moodle™ is ranked as the #1 LMS product among eLearning Guild members with over 24% of respondents selecting it as their primary LMS. An excerpt from eLearning Guild Research report on The Evolution of the LMS: From Management to Learning...

For the second consecutive year, the eLearning Guild survey, which measures use of over 100 professionally-developed LMS products and excludes in-house created sys­tems, shows that Moodle™ is ranked as the #1 LMS product among eLearning Guild members with over 24% of respondents selecting it as their primary LMS.

In the same data source, market share among eLearning Guild members for Blackboard™ was 17.5%. (See Fig­ure 2.) In May 2008, Blackboard and Moodle were neck and neck for the dominant position among eLearning Guild members for their LMS product usage, each with about 20% of the responses. Blackboard recently purchased ANGEL Learning™, a small, privately-held LMS com­pany funded in part by Indiana University, with a devoted following of several hundred clients, 25% of which are corporate customers. Although this purchase will increase Blackboard’s enterprise market share to 21.02%, it is still only a close second to Moodle among Guild members.

Figure 1 LMS market share trends.

 

LMS product use comparison

 Figure 2 Comparison of LMS product usage for the May 2007– 2008 vs. May 2008–2009 periods


 As Figures 3 and 4 shows, even when excluding education respondents from the sample, Moodle and Blackboard are still the #1 and #2 ranked LMS brands among all eLearning Guild respondents.

Figure 3 LMS product usage, including education.

 

Figure 4 LMS product usage, excluding education.


When considering the use of LMS systems among customers, exclusive of K-12 or Higher Education, Moodle remains the top position, but Total LMS from SumTotal takes over the second position at 12.1% market share, with a slight edge of Blackboard now in the number three slot with 11.3% market share. Despite no clear market-share LMS lead­er across diverse corporate markets, pockets of preference are beginning to emerge. Of the 92 LMS products tracked by Brandon Hall Research (2009), we should contin­ue to see acquisition, reduction, and mergers in the new economy. For learning profes­sionals making a first time purchase or standardization decision, consider the very real possibility of certain smaller vendors going out of business, or of absorption by a com­petitor. It is important to have assurances about the possibility of staying on the prod­uct base of choice, and a contractual commitment from the vendor to support current software versions for a particular period into the future.


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