Look around at employee retention and engagement indicators and the news isn’t good. As the economy improves and the labor market gets tighter, companies are facing new challenges every day, especially in three key areas:
- Employees don’t love their jobs. While the latest Gallup research finds that employee engagement has slightly improved, the vast majority ranged from “not engaged” (51.9 percent) to “actively disengaged” (15.7 percent).
- Employees are leaving. While most employees leave their jobs over salary, a 2014 report from staffing giant Robert Half International found that one-fifth leave because of limited opportunities for advancement and 10 percent leave because they’re bored with their jobs.
- Employees need more development. The US ranks 14th in the world in developing, attracting, and retaining employees (IMD World Competitiveness Center, IMD World Talent Report 2015). Many companies don’t do enough to keep their pipelines filled with talented workers to satisfy their organization’s needs.
In this article, I describe a strategy that uses technology to address these challenges, and the experience of several companies that have adopted this strategy: microlearning.
Meeting the development challenge
Traditionally, learning and development (L&D) leaders have turned to “weapons of mass instruction” for solutions. These traditional methods—including lengthy, cognitively oppressive and out-of-context lectures, text-based tools, and other formats—are ineffective, boring, and resisted by employees. When learners are forced to passively consume content, we know they retain far less than when they’re engaged and learning in intervals. This makes the L&D leader’s job more difficult: not only do weapons of mass instruction not work, employees resent them.
Microlearning uses short, highly focused content t…
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