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Tool Overview: Questionmark Perception

“Questionmark Perception provides a lot of options that I have found makes creating questions, setting up assessments and seeing the results, very useful in my working with the product. Is it a perfect product? No, of course not. That’s why there are always new versions. However, I can honestly say it never crashed once (a big plus), it is rather intuitive to use, and dare I say it can even be fun.”

This is the first of a series of articles on specific tools that are in use in the e-Learning industry. Why a series? Why not just borrow an adage from The Highlander and declare, “There can be only one,” or perhaps paraphrase from The Lord of the Rings, “One tool to rule them all.” In other words, isn't there one tool that is simply better than all the others, one that is more feature-rich, easy to use, and reasonably priced?

The simple answer is no. The more interesting answer is there probably can never be just one. Consider the tools you may already know. Some are powerful and feature-rich. They tend to be time-consuming to learn because they have many features. Or think of those that are simple to use; they tend to offer fewer options and do not allow as much customization as their more powerful cousins. Designers and subject matter experts without a programming background may feel overwhelmed by powerful tools. Those who love to program computers find themselves frustrated by the lack of scripting in simpler tools.

In truth, most e-Learning developers come to realize that only by having a combination of tools, and taking advantage of the strengths of each, can we truly deliver world-class learning. When we force ourselves to use one tool only, we tend to create less than stellar e-Learning.

Along with what are commonly called authoring tools are assessment tools. Practitioners develop e-Learning lessons with the former, and quizzes, tests, exams and surveys, which we will collectively call assessments, with the latter. In addition, assessment tools usually have robust data collection capabilities and typically support detailed reports that allow for much easier analysis of the effectiveness of the learning that is taking place. In short, is the learner really learning? Assessment tools help to achieve that goal by noting where there are weaknesses in the learner’s knowledge, even after completing an e-Learning course. This can help you to improve the next version of your e-Learning lessons.

It should go without saying that it is difficult to know whether e-Learning works without assessing the progress of learners. Many e-Learning tools allow developers to build assessments as well, but usually to a lesser degree than is possible with a dedicated assessment tool. In this article, I will focus on a popular assessment tool called Questionmark Perception.

The Questionmark tools

Questionmark offers three tools that work together. (See Table 1.) From what I have seen, the tools complement each other well.

 

Table 1: The Questionmark tools
Tool Description
Perception Authoring Manager The primary tool for creating quizzes, tests, exams and surveys. It runs in Microsoft Windows on the desktop.
Questionmark Live A software service accessed via the Questionmark Web site, available to anyone who uses Perception. It is primarily a tool intended for Subject Matter Experts (SMEs) to enter and edit question data. You can export the data or email it directly to a Perception administrator or author. This is a newer tool and is not used widely yet.
Perception Browser-Based Authoring A simpler authoring tool accessed on the Perception Server that allows for some, but not all, of the features of the Authoring Manager.

 

Perception Authoring Manager

Perception Authoring Manager is an application that runs in Microsoft Windows. It allows for the creation of assessments and provides a wealth of tools and question types. Authors can organize questions in a question bank structure and reuse questions as needed. Users can incorporate media and other elements into the question stems, choices, and feedback.

Learners may access tests directly from a Perception Delivery System or from a link they click on their Learning Management System (LMS). The SCORM- or AICC-compliant results of the tests can be sent back to the LMS if one is in use.

I have played with the Authoring Manager enough to say it is rather intuitive, though there are places where you may have to think things through a little before you start banging on the keyboard. For instance, you will want to create a set of questions before you create an assessment. You will also want to think about how you want to organize your questions. As in many cases in life, a little forethought can go a long way toward saving you rework.

Let’s start with some basic information you need to know to get the lay of the land. I always find it helpful to get a view of the forest before I start looking at the trees.

Assessment types

Perception Authoring Manager supports four assessment types. (See Table 2.)

 

Table 2: Assessment types in Perception Authoring Manager.
Assessment Types Description
Survey Surveys have no right or wrong answers; they are primarily used to gather opinions. Results are always saved and can be anonymous or identified with the respondent’s name
Quiz Quizzes normally give feedback and are used by learners to see how they’re doing. These are for practice. They are usually not graded and so results are not normally saved.
Test Tests can be used to provide feedback to learners. These are often used for pretests and posttests and provide learners with a strong sense of how they are progressing. Results are always saved and are not anonymous. Stakes for the learner may be high but not necessarily.
Exam No feedback is given and access must be authorized. This measures the learner’s knowledge, normally after finishing a class or an e-Learning lesson. Results are never anonymous and the stakes are usually high. For instance, these may be used to determine whether someone should be hired (or fired).

 

Questions

You can see in Figure 1 and in Table 3 that the types of questions that the Authoring Manager allows you to build are much more extensive than what you will find in a typical authoring tool. I was quite impressed with the variety of questions that are possible.

 

popup panel with a menu selection box on the left and action buttons on the bottom

Figure 1: The Question Wizard provides an extensive menu of question types for use.

 

Questions are always organized into topic folders. Topics can represent subject matter, such as Automotive Maintenance, or they may be more specific, perhaps Changing the Timing Belt. You may also choose to save questions in categories such as Easy, Medium, and Difficult.

You can assign metatags to questions, so that rather than create topics for difficulty levels, you can attach a metatag to each question in order to indicate its difficulty level. As an example, you may have 300 questions stored in a topic called Heart Bypass Procedures and assign a difficulty level of Easy to 50 of them. Do you find the idea of metatags scary? Don’t worry, they’re actually quite simple to conceptualize and use.

When you create a question, you can then save it in multiple topics. The question itself is stored only once so that if you change any part of the question, the changes will be reflected everywhere it is used. There is no need to edit each instance of the question. I really like this: not only does it save on storage space; it allows me to save a lot of time as I need make changes only once.

 

Table 3:Definitions of question types
Question Type Definition
Adobe Captivate Answer a question or simulation created in Adobe Captivate.
Adobe Flash Answer a question or simulation created in Adobe Flash.
Drag and drop Drag graphical markers to hot areas in the correct order or location.
Essay Type free text in response to an open-ended question to use in surveys, or, if used in a test or exam, it can be scored with Questionmark's Scoring Tool.
Explanation Not really a question; mostly used to explain the following questions or to insert a piece of learning content such as a safety video.
File Upload Upload a file of any type as a question response, to be evaluated manually. For instance, you may submit an Excel file to be evaluated while taking an accounting course.
Fill in the Blanks Enter text into any number of blank spaces; very flexible variations.
Hotspot Similar to drag and drop, except there is only one hot area.
Knowledge Matrix Several rows of questions on the screen; one response is chosen for each.
Likert scale Survey questions, with between 3 and 10 possible responses.
Matching Choose responses from drop-down lists or with a drag-and-drop Flash piece.
Multiple Choice Choose one response option from those available.
Multiple Response Chose zero, one or more responses from those available.
Numeric Type a whole or real number, which is judged within a range for accuracy.
Pull-down list Select a response from a pull-down list.
Ranking Place a list of options in the correct order.
Select A Blank Fill in a blank by choosing the correct answer from a drop-down list.
Spoken Response Record your voice as a response to be evaluated manually.
Survey Matrix Answer multiple survey questions in a table on the screen.
Text match Type a short answer to be evaluated; very flexible variations.
True/False Answer true or false to a question.
Yes/No Answer yes or no to a question.

 

Media

You can use many different media types in your questions, which include those in Table 4.

Table 4: Available media types for embedding in questions
Media types Allowed file types
Graphics GIF, JPEG and PNG
Video AVI, WMV, MOV, MPG, FLV and MP4
Sound WAV, MP3, WMA, MID, RealMedia and M4A
Flash SWF

When you create an assessment, you choose whether it is an exam, a test, a quiz or a survey. You then choose an assessment template. Templates are sometimes thought of as limiting factors. That is not true here. They provide the structure to set up questions.

Assessment templates

Templates control the look and feel of assessments as well as determine how questions are presented. For instance, you may choose to present one question at a time, the more traditional approach. However, you can also choose a template that puts several questions on the screen and lets the user scroll through the test to answer the questions, similar to how you take a paper test in school.

There are over 30 templates available in Perception and you can modify elements of a template. If you modify a template, every assessment that uses that template will reflect the changes. This is good if you are going to update your corporate colors or logo, for instance. You can also make a copy of a template and make changes only to the copy.

Selecting questions

Once you’ve chosen your template, you can then start to select questions to use in your assessment.

 

screenshot of the button option offered

Figure 2:  Perception offers three different ways to insert questions from a topic into an assessment.

 

As you can see in Figure 2, you can choose to insert all questions that are in a topic into your assessment, or a random number of questions – from one chosen randomly all the way up to the number that are in your topic, or a single question of your choosing.

You organize the order of the questions and you’re done.

In practice, I have found this to be straightforward though it takes a little getting used to the power of choosing questions randomly because you don’t necessarily know which questions will be posted. No matter – that’s the beauty of randomization. As long as you have set up your questions in the topic the right way, then each learner will get a set of questions that is comparable to every other user, though they may not be the same exact questions.

Questionmark Live

 

selection of question type choices, including multiple choice, true/false, etc

Figure 3: When a SME uses Questionmark Live to enter and edit questions, this menu offers a subset of the question types available in Perception.

 

As indicated earlier, Questionmark Live is principally used by SMEs to enter and edit questions. When a SME sets up a new question, the choices in Figure 3 will appear. These are a subset of those question types available in Perception.

Questionmark Live is browser-based, so those using it do not need to install software on their systems, something I consider a big plus because it makes working with SMEs easier.

In addition, you can access Questionmark Live from a browser running either on Windows or on Mac OS X. Finally, the interface is stripped down and much easier for those who need to use it to enter and edit questions. There are WYSIWYG elements for entering text and media, for instance.

One other feature I consider very important is that you can work with shared question sets, so that multiple SMEs can be working on the same questions! I like having this option available. I like it a lot, because I have found in all my years of creating e-Learning that it’s very important to make it easy for SMEs to work on a project. They are busy people, and if you make their life difficult they will not be as likely to help. Having an easy-to-use tool like Live does a lot to remedy the situation.

Perception Browser-Based Authoring

You also access this feature from the browser and it gives you access to some features that Questionmark Live does not. Think of it as an interim between installing Perception on your system and using Questionmark Live. Whereas Questionmark Live is limited to working with questions, Browser-Based Authoring also lets you create topics and organize questions into assessments. While those who already have Perception installed on their systems do not normally need this, for those who are only going to be on a project for a little while, it may perhaps make sense to give them access to this browser-based product.

Delivering assessments and generating reports

In the introduction to this article, I spoke of the importance of being able to see the results of the assessments that learners take. This is crucial to determine how well learners are progressing and also to determine how effective tests and exams are. Of course, you also use reports to see the results of surveys you have created.

You can generate reports at an aggregate level, meaning groups of students who have taken an assessment, or for individual students.

There are twelve built-in reports available. For my money, reports answer the following questions.

  • Are the test questions measuring what they’re supposed to measure?
  • What exactly did learners learn?
  • How do different groups of test takers compare?
  • As a coach, how can I help learners who are behind to improve?
  • What do learners think of the learning that took place?

Figure 4 is an example of an item analysis report.

 

screenshot of a grid report with figures
Figure 4: Typical item analysis report from Questionmark Perception

 

Delivery of important exams can be problematic in life because of the possibility of cheating. Learners can sometimes browse the Web, or perform other actions to try to find answers. Perception remedies this by allowing for secure browser delivery, which means that learners cannot switch applications using Alt-Tab or use Instant Messenger. It will even darken external monitors to ensure that the exam taker is not seeing extraneous material. Of course, this is normally reserved for when you are delivering high-stakes exams, not for simple quizzes.

I must note that, when all is said and done, assessments run in a browser. You can also run them in many handheld devices such as the iPhone or the Blackberry.

Conclusion

I have worked with a variety of assessment tools over lo these many years, and have even helped to design an assessment tool in the past. I can see how far we’ve come since those days. Questionmark Perception provides a lot of options that I have found makes creating questions, setting up assessments and seeing the results, very useful in my working with the product. Is it a perfect product? No, of course not. That’s why there are always new versions. However, I can honestly say it never crashed once (a big plus), it is rather intuitive to use, and dare I say it can even be fun. (See the USDA case study.)

There are some new features in the latest version that I haven’t even touched upon here. One of them, the ability to deliver to multiple languages, is near and dear to my heart.

Overall, I see Questionmark Perception as a very powerful tool that is relatively easy to use and has a place in any enterprise that is in need of creating and delivering a number of assessments.

 

Case Study – The United States Department of Agriculture (USDA)

The USDA has been using Questionmark Perception since 2005, but e-Learning developers at the agency do not believe that to date they have used it to its full level of functionality. Currently, the USDA has five developers creating assessments and tests with Perception and its sister product Questionmark Live. I recently spoke with Sudhakhar Sriparameswaran and Tony Lovell of the USDA to obtain an impartial view from a Perception customer.

How USDA uses Questionmark Perception

USDA uses Perception along with Adobe Connect and Adobe Captivate. They use the AgLearn (Plateau) Learning Management System and also plan on adopting Microsoft SharePoint at some point in the future.

Subject matter experts will often go online to use Questionmark Live to edit and add to questions and assessments. When there are needs beyond what Questionmark Live can do, USDA’s developers will meet those needs using Perception. The resulting questions are combined into cohesive assessments.

USDA delivers learning both online, using Adobe Connect, and in classrooms. When taking an online course, learners will click a link to launch an assessment. In the classroom, students are given the online link to the assessments. USDA also blends classroom with on-line learning in many cases.

While Questionmark has some capability for scheduling and delivery functionality through its server, USDA is using the AgLearn LMS to perform all tracking of assessment completion. They do ask learners to fill out evaluations, created in Perception, which generally gives them results at Kirkpatrick Level 1 and sometimes at level 2.

USDA has not started to use the Coaching report yet, and while they haven’t begun to use gap reports, they are planning to do so soon. A gap report measures a learner’s progress between a pretest and a posttest. Until recently, only posttests were being delivered, hence, no gap report was possible.

Furthermore, USDA uses Perception’s Export to Excel feature, which lets them customize the reports that are generated from within Questionmark so that they can take out unneeded fields and drill down to the data they really want to see. Finally, they also use the Instructor evaluation feature of Perception.

Questionmark advantages for USDA

USDA considers Questionmark advantageous for the following reasons.

  • You can use it to deliver assessments without a LMS if a LMS is not available.
  • It does great statistical analysis and it has a robust reporting functionality.
  • The reports are excellent, allowing you to see multiple levels, from aggregate high-levels down to the level of specific answers given. This is one of the main reasons USDA said that they purchased the product.
  • Questionmark's functions are prebuilt, user-friendly, and require little work to use. You can pass reports to an instructor easily because of the prebuilt functions. No customization is needed. The majority of the needs are already there.
  • You can run gap reports, a great advantage.
  • The reports you are using are not focused on how well learners are doing; rather, they are focused at the item level to validate the legitimacy of test questions.
  • You can perform survey reports so that instructors can be evaluated. USDA has instructors online.
  • There is a graphical grab feature you can run that you can then tag with comments. Furthermore, you can see ratings on each of the questions, mean values from surveys taken by learners.
  • Questionmark provides a Microsoft Word Authoring template that subject matter experts and questionnaire developers can use to input questions. The resulting questions can be uploaded to the Questionmark Perception Server.
  • USDA enjoys Questionmark’s ability to plug in to Adobe Connect and Captivate.
  • Perception allows you to insert Captivate simulations and other Flash movies.
  • About 80% of the questions that USDA develops are multiple choice, yes/no and true/false, which you can also enter in Questionmark Live online.
  • Installation was relatively easy and converting assessments created in prior versions was straightforward. 

Questionmark Limitations for USDA

USDA considers Questionmark limited in the following areas. These comments, of course, are those of USDA alone. 

  • If you add or change questions, the test source file and name change. This means that gap reports change and cannot be easily compared to reports generated before the changes occurred.
  • Perception is a Windows-based application so it needs to run on a Windows server. If you have a LMS running on UNIX, you need to have a separate Windows server to run Questionmark.
  • USDA is not happy with Questionmark’s maintenance support.
    1. They find it difficult to get to a live human being and usually have to leave voice mail.
    2. Sometimes nobody returns the call after they leave a voice mail.
    3. USDA considers the maintenance support cost expensive. It is participant-based, meaning that it depends on how maximum test takers will be using the system during the year.
    4. Of course, as with any product, prices may go up. However, in the last five years, Questionmark raised prices only once. Maintenance changes are not based on what you originally paid but on what the current market price is, which is typical for the industry as a whole.

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