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Overcoming Obstacles To Avoid

What can organizations do to change these behaviors and actions?

Learning organizations need to begin evaluating their own capabilities by using tools such as performance analysis and training needs analysis (Mager, 1998). Do we lack the competencies to follow the research and best practices presented to us by the experts in our field? If we discover that we have made choices to develop information-centric page-turners, we need to ask the question, “Why?” We may have very good instructional designers who come up with creative learning interaction designs, but do not have the programming skills to implement the design.

Table 1 contains some suggested mitigations to the problems I have discussed in this article.

Table 1: Problems and Suggested Mitigations

Problem

Mitigation

We have skills in instructional design but lack skills in programming

Learning how to program in Flash or other programming tools is a very complex skill. Consider outsourcing this skill. Evaluate a vendor’s capabilities and pricing by looking at examples of their work. Ask for an example of a high-end simulation or learning game.

We have skills in instructional design but lack skills to design a creative eLearning solution.

This skill requires the ability to analyze needs-analysis data, consider all of the science, and synthesize a solution. One can learn this skill, and there are training programs and degree programs to teach it.

However, I recommend outsourcing this task to a local company with a person who possesses this unique skill of design and synthesis. Ask for sample work, or work with the vendor on a project to see how creative they really are. Challenge them to explain the instructional reason for the design.

We have a low budget so we cannot afford to hire vendors to outsource the skills of design and programming.

Maybe you can't afford to outsource your entire problem, but you might be able to outsource some of it.

Break the task up into components.

The first component is instructional design. Keep instructional design in house. Learn how to conduct a needs analysis and write measurable learning objectives. Keep the interface between instructional designer and subject matter experts in house if you can. Your in house team can be responsible for writing the content.

Secondly, find a design consultant who can work with you on your designs. This person should have a background in both programming and creative design.

Finally, outsource the programming to a vendor that offers low cost programming. You will find companies located in India that offer reasonable prices for programming and e-Learning development.

Conclusion

If a learning organization has the vision to take their e-Learning to the level of experiential learning within authentic contextual challenges, simply purchasing rapid development tools may not be the way to achieve this vision. Learning organizations need to recognize that effective e-Learning requires skills in instructional design, cognitive science, media arts, and computer science and the ability to synthesize all of these skills. If learning organizations do not have these skills in house they should consider building the business case to develop the skills, hire someone who has these skills or outsource the skill.

References

Aldrich, C. 2005. Learning by Doing: A Comprehensive Guide to Simulations, Computer Games, and Pedagogy in e-Learning and Other Educational Experiences. San Francisco, CA: Pfeiffer.


Alistair B. F.1999. Colleges Should Tap the Pedagogical Potential of the World-Wide-Web. The Chronicle of Higher Education, 45(48), B8. Retrieved May 6, 2010, from Research Library. (Document ID: 43623001).


Allen, M. W. 2003. Michael Allen's Guide to e-Learning: Building Interactive, Fun, and Effective Learning Programs for Any Company. New York: John Wiley.

Bandura, A. 1986. Social Foundations of Thought and Action: A Social Cognitive Theory. Englewood Cliffs, N.J: Prentice-Hall.


Driscoll, M. & Carliner, S. 2009."Who's Creating the E-Learning." In Michael Allen's 2009 e-Learning Annual, 43-56. Vol. 1. San Francisco: Pfeiffer.


Fraser, A. B. (1999). Colleges should Tap the Pedagogical Potential of the World-Wide-Web. The Chronicle of Higher Education, 45(48), B8.


Mager, R. F. 1988. Making Instruction Work, or Skillbloomers. Belmont, Calif.: Lake Books.


Merrill, M. David, Li, Zhongmin, & Jones, Mark K. 1991. Second Generation Instructional Design (ID2). Educational Technology 30, No. 1: 7-11.


Merrill, M. David. 1997. Instructional Strategies That Teach. CBT Solutions, Nov/Dec, 1-11.


—. 1999. Instructional Transaction Theory (ITT): Instructional Design Based on Knowledge Objects. In C. M. Reigeluth (Ed.), Instructional Design Theories and Models: A New Paradigm of Instructional Theory. Mahwah, NJ: Lawrence Erlbaum Associates.


—. 2009. Finding e3 (effective, efficient, and engaging) instruction. Educational Technology, 49(3),15-26.


—. 2010. "Question about a Summer Institute in the 90s." E-mail message to author. April 13, 2010.


Newsome, M. 2007. He Took On the Whole Power-tool Industry, Gizmos and Gadgets article - Inc. article. Small Business and Small Business Information for the Entrepreneur. http://www.inc.com/magazine/20050701/disruptor-gass.html (accessed April 27, 2010).


Pink, D. H. 2005. A Whole New Mind: Moving From the Information Age to the Conceptual Age. New York: Riverhead Books.


Rosenberg, M. J. (2001). E-learning: strategies for delivering knowledge in the digital age. New York: McGraw-Hill.


Van Buren, M. 2003. State of the Industry. Alexandria, VA: ASTD.



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Brian, I think you're right on the money but I'd boil it all down to something even more basic: Managers (who then allow the problem trickle down to designers, trainers, etc.) who can't/don't differentiate "presentation" from "instruction".
Thanks for reminding us that we don't have to be all things to all people, Brian. Too often we try to develop all of the expertise in-house, when sometimes it makes more sense to decide where our sweet spots are and outsource the rest.
The timeless application of the Law of the Instrument: If all you have is a hammer everything looks like a nail.

http://en.wikipedia.org/wiki/Law_of_the_instrument

Thanks for the great tips on how to fill our toolbox with more than hammers.
Thanks for the follow-up comments. I was in a conversation with Garin Hess from Rapid Intake this week and we came to some realistic conclusions. Captivate has done quite a bit for addressing "application" learning strategies. Even though the solution does not apply all aspects of the science of learning and instruction, it's good enough for most. Other tools make it easy now to address "knowledge" strategies. Maybe the next generation of rapid tools will allow us to address the more complex instructional strategies. Until that happens we will still need programmers and media specialists for addressing complex instructional strategies.

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