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The Human Factor: Serious Game, Strategic Partnership

by Mary Arnold

January 17, 2012

Column

by Mary Arnold

January 17, 2012

“The most interesting part to me about the whole project is the strategic partnership it must have taken to get the game off the ground. Foldit is the product of a collaboration between a biologist at the Howard Hughes Medical Institute and programmers at the University of Washington.”

A few weeks ago, I came across a really interesting serious game called Foldit. The object of the game is to fold three-dimensional models of proteins into the shapes that would take the least amount of energy to sustain.

The purpose of the game is to find the best solutions for using proteins in real world applications, such as understanding, treating, and curing diseases. Researchers post challenges on the Foldit site, and they then analyze the highest-ranking solutions to see whether those could be used to solve the real-world challenge. In one particularly successful outcome last year, researchers used results from the game to discover the structure of an important enzyme in the Mason-Pfizer monkey virus, an AIDS-causing monkey virus.

Simple interface, many levels

After hearing about the application, I downloaded and played with it for a few days. I haven’t solved any medical mysteries yet, but I did get a chance to look at how the game works. The application is interesting on many levels:

  • It’s an example of a well-executed task analysis. The game’s developers identified that spatial abilities, rather than an advanced understanding of amino acids, are the crucial skills needed to fold a protein. This allowed them to enlist the aid of non-scientists.
  • It includes a well-constructed series of example puzzles with simple instructions to introduce users to the tools and rules they need to understand in order to fold a protein. None of the instructions is longer than a tweet (140 characters), but each one provides enough information to add one more skill to the player’s repertoire.
  • It offers a social learning component. Users can add and track buddies, chat about strategies with one another on the board, and see the scores of other players.
  • Because users might need to solve the puzzle in several sittings, the interface offers tools to make it easy for them to remember where they were in their process. They can make notes, revert back to the configuration that gave them the highest score for that puzzle, or revert back to a recent high score to help them build from a promising start.
  • From a usability perspective, the interface gives players a way to automate repetitive steps, so they can spend their time working on the strategies, rather than manually carrying out the individual steps. Players can also use the View menu to change the appearance of the model without changing the underlying structure. (Think of it as changing the model’s font). Figure 1 will give you an idea of what the interface looks like.
  • It’s an example of a serious game that has a number of loyal players who choose to work towards solutions in their leisure time.
  • It’s a working example of how complex problems can be crowdsourced to create successful outcomes.

Figure 1. The Foldit interface

Strategic partnerships in game design

Any one of these points could support a column by itself. Ultimately, though, the most interesting part to me about the whole project is the strategic partnership it must have taken to get the game off the ground. Foldit is the product of collaboration between a biologist at the Howard Hughes Medical Institute and programmers at the University of Washington.

Because the majority of the reporting on this project has come from journals or science reporters, there’s not a lot of published information on how that partnership came into being. The participants may simply have known one another socially or otherwise. The biologist, David Baker, thought of the concept. He wanted it to be a game, and he had the subject matter expertise to explain the rules behind proteins. The programmers, it’s pretty reasonable to assume, brought project management, interface design, and game strategies to the mix in addition to their programming skills.

Working backwards from the final result, it’s also possible to make some guesses about what kinds of roles didn’t have a seat at the table on this project. Given that the solutions to these puzzles could potentially help treat diseases, a fundraiser might have been able to offer some strategies to bring revenue to the project, and maybe even increase players’ engagement. For instance, sponsors might offer donations for every set number of points players earn on the site.

Conclusion (and more to come)

Unrecognized opportunities for strategic partnerships often exist within our own organizations. In next month’s column, I’ll look at some ways to spot the opportunities, and methods to build strategic partnerships.

Reference

"Protein-folding game taps power of worldwide audience to solve difficult puzzles." EurekAlert! - Science News. August 4, 2010. Web. Accessed 10 Jan. 2012. http://www.eurekalert.org/pub_releases/2010-08/hhmi-pgt080310.php.

 


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Hi Mary,
I think the idea of serious gaming could be useful in training situations that use team exercises, eg scenarios for anti-harassment courses. This is already done in branching type eLearning, but usually by one user at a time, in an asynchronous situation. It will be interesting to see how games could be applied to distance eduction/ training in the future.
As an instructional designer with a bachelor's degree in biochemistry I couldn't wait to go try my hand at FoldIt!

This is what a learning game should be/do make learning fun, exciting, and stimulating.

Kudos
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