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Just One Question: Brenda Enders on Gamification

by Bill Brandon

April 5, 2012

Interview

by Bill Brandon

April 5, 2012

“To really gain the full power of gamification, I think the first step is to truly understand the difference between gamification and game-based learning. Gamification is a process where we are using game-based thinking and game mechanics to engage our learners as well as to solve some sort of problem. Gamification can have an incredible effect on performance in the work force.”

“What should eLearning programmers and developers do to get the full power of gamification for learning?” We asked Brenda Enders this question during the Learning Solutions Conference & Expo 2012 in Orlando, Florida.

Many designers and developers aren’t quite sure what “gamification” means, or how to apply the concept in their work. In fact, some are a bit suspicious of the term, fearing that it is yet another “flavor of the month.” In this interview, Brenda explains just what gamification is, why it is important, and how to use it.

 

 

Brenda Enders is Owner and Chief Learning Advisor at Enders Consulting, LLC. She has over 17 years’ experience in designing and deploying custom learning solutions. Prior to founding Enders Consulting, Brenda was the Chief Learning Strategist and Learning Services Practice Leader for SSE, Inc., where she led the design and deployment of innovative and award-winning custom learning solutions in partnership with Fortune 1000 clients and the U.S. Government. Brenda is an active member of The eLearning Guild, ASTD, ISPI, and CLO Business Intelligence Board. At the Learning Solutions Conference & Expo 2012, Brenda delivered a session called “Gamification: Beyond Badges and Leaderboards.”

“Just One Question” is a new series of video interviews with thought leaders on the application of technology to the field of learning and performance. We record these interviews at conferences and other events that The eLearning Guild sponsors during the year. If you have a question you would like to hear the experts reply to, ask it in the comments here, or send it to me, Bill Brandon – my email address is in my bio.


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