Reuben Tozman is the President and founder
of a rapidly growing learning services company, edCetra Training. edCetra
Training is focused on the design and development of customized e-learning
programs, and specializes in single sourcing of content. Reuben received his
Masters degree in Educational Technology from Concordia University in Montreal,
Quebec, and has worked as an instructional designer, a project manager,
consultant, and product manager within a variety of organizations. He began his
own company within the learning services industry that quickly gained
recognition for its ability to implement true single-sourcing strategies.
Reuben has worked in conjunction with a variety of organizations including post
secondary education, retail, manufacturing, IT, pharmaceutical, and government
among others. He currently works with the OASIS subcommittee on implementing
DITA for Learning Content, is a former Board of Directors member of CeLEA, a
Canadian e-Learning industry organization, a speaker at industry events, and a
contributing writer to industry publications.
When instructional designers plan to develop content for training or education, they typically consider many elements that can affect the learning outcome. However, it is rare to include what it takes to generate specific data that will help determine the business impact. Fortunately, data science can help identify the data to focus on, as you will see in this article.
The rapid evolution and adoption of mobile computing devices, including but not limited to smartphones, is driving many changes in the way we do business and in the way we learn. The next step is the creation of the Semantic Web, which links learners and content through persistent context, including location. What does this mean for eLearning professionals?
As the world changes around them, instructional designers continue to approach their jobs in the same ways that they have for decades. We need key changes, but they have less to do with technology than with re-examining the designer's role and how we fulfill it. In this week's article, the author presents his ideas about how the instructional designer's job needs to evolve.