Tita Beal is a closet playwright
masquerading as a NYC-based instructional designer. She has developed instructional
materials for over 20 years. Starting as an Education Design Specialist with
Xerox Learning Systems, she looked for the real world as an Instructional Designer/AVP
with JP Morgan, until starting a consulting practice in 1986. In 1995, thinking
she was leaving training for new media, Tita apprenticed as an interactive
designer/writer with Arc Studios International, and learned to write content
for retail sales, and digital games, using
CD-ROMs, kiosks, and fledgling Web sites. As training caught up with digital
media, she applied what she learned to the design of interactive simulations
using CD ROM, Intranet sites, videoconferencing, and interactive videodisk.
Recently she added a radical innovation: a live four-day executive development
simulation without any media at all, except an actress playing a challenging
donor. A member of the Writers Guild of America/east, the Dramatists Guild, and
the American Society of Training & Development, Tita is writing plays in
addition to her work in performance development and work process analysis. Tita
has studied scriptwriting at the Ensemble Studio in Theatre,
Articles by Tita Beal
A.D.D.I.E. Meets the Kirkpatrick Four: A 3-Act Play
(3/26/07)Designing evaluation for e-Learning often happens only at the end of the development process, but it really should take place at the start. When the four Kirkpatrick Levels are seen as afterthoughts, the final product suffers. We proudly present a three-act dramatization of a project in which the famous ADDIE and her team of designers learn what valuable partners the Kirkpatrick Four can be.
Getting Real Results: How to Add Dramatic Power to Your e-Learning
(3/20/06)One of the most challenging assignments in e-Learning is to develop a simulation that is both effective and engaging. Fortunately, dramatists have a lot of practical advice to offer in this area. In this article, an experienced instructional designer (and playwright) provides her guidelines for building dramatic structure into interactive e-Learning simulations.

