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Tita Beal

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Tita Beal is a closet playwright masquerading as a NYC-based instructional designer. She has developed instructional materials for over 20 years. Starting as an Education Design Specialist with Xerox Learning Systems, she looked for the real world as an Instructional Designer/AVP with JP Morgan, until starting a consulting practice in 1986. In 1995, thinking she was leaving training for new media, Tita apprenticed as an interactive designer/writer with Arc Studios International, and learned to write content for retail sales, and digital games, using CD-ROMs, kiosks, and fledgling Web sites. As training caught up with digital media, she applied what she learned to the design of interactive simulations using CD ROM, Intranet sites, videoconferencing, and interactive videodisk. Recently she added a radical innovation: a live four-day executive development simulation without any media at all, except an actress playing a challenging donor. A member of the Writers Guild of America/east, the Dramatists Guild, and the American Society of Training & Development, Tita is writing plays in addition to her work in performance development and work process analysis. Tita has studied scriptwriting at the Ensemble Studio in Theatre, New School University, Playwrights Horizons, Sarah Lawrence College, and with Robert McKee in his Story Seminar. (The daughter of actors, Tita’s rebellion was to go into business where she thought she might find the real world!)

 

Articles by Tita Beal

A.D.D.I.E. Meets the Kirkpatrick Four: A 3-Act Play

(3/26/07)
Designing evaluation for e-Learning often happens only at the end of the development process, but it really should take place at the start. When the four Kirkpatrick Levels are seen as afterthoughts, the final product suffers. We proudly present a three-act dramatization of a project in which the famous ADDIE and her team of designers learn what valuable partners the Kirkpatrick Four can be.

Getting Real Results: How to Add Dramatic Power to Your e-Learning

(3/20/06)
One of the most challenging assignments in e-Learning is to develop a simulation that is both effective and engaging. Fortunately, dramatists have a lot of practical advice to offer in this area. In this article, an experienced instructional designer (and playwright) provides her guidelines for building dramatic structure into interactive e-Learning simulations.

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