Marc J. Rosenberg, Ph.D., is a management consultant, writer, educator, and expert in the world of training, organizational learning, e-Learning, knowledge management and performance improvement. He is the author of the best-selling book, E-Learning: Strategies for Delivering Knowledge in the Digital Age (McGraw-Hill). His most recent book is Beyond E-Learning: Approaches and Technologies to Enhance Organizational Knowledge, Learning and Performance (Pfeiffer). Marc is past president of the International Society for Performance Improvement (ISPI). He holds a Ph.D. in instructional design, plus degrees in communications and marketing, and the Certified Performance Technologist (CPT) designation. Dr. Rosenberg has spoken at The White House, keynoted dozens of professional and business conferences, authored more than 40 articles and book chapters, and is a frequently quoted expert in major business and trade publications.

 

Articles by Marc J. Rosenberg, Ph.D.

Marc My Words: Learning Technology in Our Schools – How We Can Help

(8/10/10)
One of the most important things we in e-Learning today can do for the generations to come is to support effective use of technology in primary and secondary education. For the past several months, Anne Derryberry has written about her experiences as a volunteer in her local high school. Now Marc shows you eight more ways you can make a difference in your local schools.

Marc My Words: What Can We Learn from Bartender School?

(7/13/10)
High-level simulations, an interactive student guide, student-created job aids, simple memory aids, substantial realistic practice, and a competency-based assessment. Where are you… in a military training center? Medical school? Nope. It’s Bartending 101. Pull up a stool.

Marc My Words: Thinking About Mobile Learning in the Age of iPad

(6/15/10)
As mLearnCon 2010 begins today in San Diego, Marc reflects on the nature of mobile learning and the devices that might support it, and he proposes a new definition of mLearning.

Marc My Words: iPad Envy

(5/11/10)
The iPad has done an admirable job of capturing the imaginations of many of us (not to mention the cash of a million buyers – so far). But is it a game changer for learning?

Marc My Words: Farewell, Training Magazine

(4/20/10)
Training Magazine made important contributions to our field. In the ‘80s and ‘90s, editors Jack Gordon, Chris Lee, and others, and contributors like Ron Zemke, were unafraid to tackle the tough issues as well as some of the silliness of the training and e-Learning field, and to accept articles that made you think. There is no question that the field has lost one of its most strident voices.

Locked Out: Bridging the Divide Between Training and Information Technology

(1/7/10)
Customers demand more flexibility, less disruption in how training is delivered, and faster, better access. Business demands more frequent updates to training content. Both Training and IT have a vested interest in meeting these demands. Despite their differences, the two groups ultimately have the best interests of the organization in mind and can only succeed when bridges are built between them.

Is Instructional System Design Dead? Why there are better questions to ask

(5/10/04)
Is instructional systems design (ISD) dead? The arguments against ISD usually center on its perceived inflexibility and the excessive time it takes to go through the process. The arguments for ISD cite its systematic approach and evidence that, if followed, you’re likely to produce more effective training. Maybe there are better questions to ask. Here are four such questions.