Ara has led CERTPOINT from a start-up in 1996 to a global player delivering product and brand knowledge to some of the world's most powerful brands. His leadership has put CERTPOINT on the map by earning the trust of great companies such as L’Oreal, Honda, Toyota, The Hartford and Black & Decker.
Ara works closely with senior executives from these organizations to develop proven and unique methodologies for leveraging Product and Brand Knowledge to accelerate sales.
His expertise in managing business-critical knowledge for competitive advantage is recognized by market leaders.
Articles by Ara A. Ohanian
The Rush to Develop Mobile Apps for Product Launches
(6/14/11)[Press Release] Mobile product knowledge apps for sales reps have a huge impact on buyer/seller dynamics. However, creating these apps can be costly and complex. CERTPOINT Systems has developed K-TANGO to greatly reduce the time and expense involved, and to solve cross-platform and cross-channel issues.
How Learning & Development Must Change: Three Challenges
(11/17/10)The world of work is changing, driven by speed and technology, and the Learning & Development department must change with it. Here are some thoughts about the challenges we face.
Mobile Learning at the Tipping Point
(6/10/10)Mobile learning is a valuable addition to organizational learning strategy. Implemented correctly, it provides an excellent means to deliver knowledge rapidly across an enterprise, to ensure that people understand new corporate initiatives, or that new product knowledge is quickly available to those who need it.
