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Learning Solutions Conference & Expo 2012 Block 1
101 The Truth about Social Learning
102 Managing a Successful Corporate Management eLearning Rollout
103 Steps to Create Your Personal Learning Lab
104 Hybrid Learning Solutions for Organizations
105 Measuring Strategic, Visible, and Costly Learning Programs
106 Design for Communication: Strategies for eLearning Professionals
107 Choose the Right Tool for the Job
108 The Training Ups and Downs of an LMS Upgrade – A Case Study
109 Going Global: Designing Online Courses for a Global Audience
110 So, You Wanna Create a Reality-TV Training Video?
111 Designing a Mobile Performance App: What You'll Need to Know
112 On Track to an Organized Workflow
113 Leading in Insane Times

The Truth about Social Learning

Wednesday, March 21, 2012 10:45 AM - 11:45 AM

“Social learning” and “informal learning” are among the training industry's hottest phrases these days. But there's so much confusion over what they mean, and what they mean to those of us in the business. In this session, participants will review the basics of social learning, including theory-based perspectives. These basics include items such as: Social learning isn't new; Social learning isn't necessarily “managed,” “launched,” “controlled,” or “measured;” People in the workplace are learning all the time – without us; Those people likely don't think of what they're doing as “learning.”
In this session, you will spend some time looking at real examples of social and informal learning as it happens in workplaces – all the time, every day. During the session you will work together to generate ideas for locating, supporting, and facilitating social learning opportunities toward the greater goal of enhancing organizational performance.

In this session, you will learn:

  • The differences between social learning, informal learning, and social media for learning
  • The ways learning occurs naturally in day-to-day work
  • Tactics for supporting and nurturing social learning and communities
  • Strategies for embedding learning into the workflow rather than interrupting it

Audience: Novice. This session is designed for anyone with an interest in social and informal learning.

Jane Bozarth
eLearning Coordinator
State of North Carolina
Jane Bozarth is a veteran classroom trainer who transitioned to eLearning in the late 1990s and has never looked back. As leader of the State of North Carolina’s award-winning eLearning program, Jane specializes in finding low-cost ways of providing online training solutions. She is the author of several books, including eLearning Solutions on a Shoestring, Social Media for Trainers, and Show Your Work: The Payoffs and How-To's of Working Out Loud. Jane holds a doctorate in training and development and was awarded the Guild Master Award in 2013 for her accomplishments and contributions to the eLearning community.
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Managing a Successful Corporate Management eLearning Rollout

Wednesday, March 21, 2012 10:45 AM - 11:45 AM

Prudential has a long history of supporting Service Members and Veterans. The company is proud of its history of support, and wanted to do more to provide awareness of the need to reintegrate our Veterans into the civilian work environment. Prudential’s CEO is leading an initiative that includes an eLearning component targeted to Prudential managers and employees, which could also be leveraged by other corporations and academic institutions. The focus of the program is on issues that relate to Veterans and their transition to civilian life.

In this case-study session, you will explore the process Prudential’s learning organization went through to create the manager’s eLearning program. Through a highly collaborative effort, they addressed the requirements of stakeholders throughout the organization: from the CEO to HR functions, corporate law compliance, and business ethics. You’ll learn some of the challenges faced along the way, discuss the marketing and rollout tactics, and look at the Flash-built final program.

In this session, you will learn:

  • The challenges and strategies needed when creating an eLearning program at a large corporation
  • How Prudential approached the design and development process
  • How internal corporate teams and a vendor shared responsibilities
  • How to market and roll out an eLearning program
  • Why supporting Veterans is the right thing to do, and the right thing for your business

Audience: Novice to Intermediate participants. This program has no prerequisites – just an interest in gaining more insight and understanding into creating eLearning at a large organization.

Cammy Bean
Vice President of Learning Design
Kineo US
Cammy Bean is the VP of learning design for Kineo, a global provider of learning solutions. Cammy has worked with hundreds of organizations over the past almost 20 years to design technology-based learning solutions, from soft-skills tutorials to internal communication pieces. She writes the popular eLearning blog Learning Visions and is the author of The Accidental Instructional Designer: Learning Design for the Digital Age.
Linda Butler
Sr. Learning Specialist
Linda Butler is responsible for development and project management of Prudential’s eLearning and custom programs. Linda holds a Bachelor’s degree in Psychology from Long Island University, a Master’s degree in Social Work from Columbia University, and a M.S. degree in Information Systems from Stevens University.
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Steps to Create Your Personal Learning Lab

Wednesday, March 21, 2012 10:45 AM - 11:45 AM

Innovation and growth in social media, mobile devices, cloud computing, and other technologies is resulting in the Learning Explosion — the perpetual creation and global distribution of ideas, innovation, and learning. Accessing and applying this knowledge without becoming overwhelmed is essential to personal learning and development. You and your colleagues need to become “Mutant Learners” — rapidly adapting, evolving, and changing to effectively harness today's Learning Explosion.

In this session you will learn how to create a Personal Learning Lab™ — a controlled learning environment where you continuously discover new knowledge, experiment with it, apply it, and organize it into salient concepts that you can easily access on your chosen devices.

In this session, you will learn:

  • How you can effectively evolve into a Mutant Learner. (Someone able to thrive in these ever-changing times.)
  • The necessary steps to build a Personal Learning Lab
  • Tools, tips, and tricks on how to utilize social media and other technology for ongoing learning
  • How to organize knowledge into salient concepts that you can easily access on your chosen devices

Audience: This session is for participants at all knowledge and skill levels; however, those who want to harness and effectively apply the onslaught of information now available will be most interested.

Matt Murdoch
Global General Manager of Digital Learning
Matt Murdoch has been with FranklinCovey for nearly a decade and has served in many strategic management roles, including head of corporate marketing, director of FranklinCovey’s Symposiums, director of product management and marketing, and director of web development. He and his team successfully designed and implemented LiveClicks Webinar workshops, FranklinCovey’s first delivery channel that effectively distributes a catalog of FranklinCovey training workshops to clients via online classrooms. Matt holds an MBA degree from the University of Utah with emphases in marketing and information technology.
Treion Muller
Director of Development
Treion Muller is FranklinCovey’s director of development, responsible for development of all online learning development initiatives. In his five years with FranklinCovey, Treion has helped develop several successful products, including FranklinCovey’s LiveClicks Webinars. Before joining FranklinCovey, Treion worked as an instructional designer, corporate trainer, professional speaker, recruiter, and pharmaceutical representative. Treion holds a master’s degree in instructional design from Utah State University with an emphasis in blended learning.
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Hybrid Learning Solutions for Organizations

Wednesday, March 21, 2012 10:45 AM - 11:45 AM

Are you just starting your organization’s learning program or trying to revamp your learning and development approach? This session will address the issue of how to implement a hybrid solution within an organization from on-boarding to succession management. The session will examine how to blend your approach to implementing and delivering learning activities to ensure you are achieving the desired results.

Participants in this case-study session will learn how the DoD set up their program. You will walk through the analysis, customization, assessment, planning, development, and finally the measuring of effects via feedback loops. You’ll examine the decisions made to use either an online or an offline solution. You will hear how they set up a LMS and determined the delivery method for each learning item. You will get practical advice on what the DoD organization views as being best administered in the online environment and what is best left in the physical world.

In this session, you will learn:

  • How to set up learning solutions to organizational needs
  • How to make the LMS work for your learning solutions
  • Which activities are best online and which you should keep offline
  • How to provide a personal touch to newcomers to your organization

Audience: Novice to Intermediate level participants. This session is of interest to those who are either just starting their organization’s learning programs or are revamping their learning and development approach.  Knowledge of ISD, ADDIE, and overall talent management would be a plus, but is not required.

Thomas Hammond Jr.
Chief Learning Officer
United States Strategic Command
Thomas (TJ) E. Hammond Jr., Department of Air Force Civilian, is the lead for online mission training for United States Strategic Command. He is responsible for providing education and basic familiarization on the Command's assigned missions and functions to a geographically dispersed training audience of 5000 learners worldwide. TJ manages a team of 7 subject matter experts, 2 instructional designers, and 2 learning technologists in the development and enhancement of the Command's online training. He is actively engaged in research and application of adult learning principles and educational technologies. TJ has over 10 years experience in the Government sector, applying research ideas to practical problems. He holds a Bachelor of Science in Business from Bellevue University, a Six Sigma green belt, and is pursuing a Masters degree in political science from the University of Nebraska Omaha.
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Measuring Strategic, Visible, and Costly Learning Programs

Wednesday, March 21, 2012 10:45 AM - 11:45 AM

The numbers run business … literally – it’s the bottom line. Yet many learning professionals do not “speak business numbers” and therefore cannot justify their initiatives to those who approve funding. The stakes are even higher if the program is of strategic importance, highly visible, and/or costly. This session will share why measuring critical programs like leadership development, sales training, and onboarding are vital to program managers.

Session participants will learn the major elements of a measurement plan to successfully and comprehensively generate quantitative and qualitative metrics in a timely and practical manner using limited resources. You’ll get examples of tools such as a key performance indicator matrix, a communication plan, and smart-sheet evaluations, and you’ll see sample reports, including dashboards.

In this session, you will learn:

  • The importance of measuring strategic, visible, and costly programs
  • How to discuss the measurement plan to gather timely, credible data
  • How to showcase sample reports, statements, dashboards, and scorecards
  • How to apply this type of data to your unique needs

Audience: Those participants who need to learn how to understand qualitative and quantitative metrics to justify their learning initiatives.

Jeffrey Berk
Chief Operating Officer
Jeffrey Berk works closely with clients to optimize their talent development investments through measurement and analytics tools. Jeffrey, a CPA, is also an adjunct professor of management at Loyola University and is the author of the book Champions of Change: The Manager's Guide to Sustainable Process Improvement and co-author of the book Human Capital Analytics: Measuring and Improving Learning and Talent Impact.
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Design for Communication: Strategies for eLearning Professionals

Wednesday, March 21, 2012 10:45 AM - 11:45 AM

eLearning professionals often have questions surrounding design strategies for learning materials. Many find themselves “guessing” about layout, composition, and typography. Yet better-designed eLearning courses yield stronger communication and focused visuals. Following the basic principles of design helps dictate communication to the audience.

Participants in this session will learn about good design by focusing on composition, the grid, images/video/animation, and type font. You’ll be able to see and comment on design examples as well as learn about design principles.

In this session, you will learn:

  • Basic design principles for better screen designs
  • Simple rubrics to use to evaluate your designs
  • Layout and composition concepts
  • How to better use type, images, and multimedia components

Audience: Those participants who want to improve the visual design of their courses.

John DiMarco
Associate Professor
St. John's University
Dr. John DiMarco is a communication arts professor, author, consultant, and designer. He helps people and organizations with technical, persuasive, and instructional communication. Professor DiMarco teaches both online and classroom courses at St. John’s University in New York City. His latest book, published by Pearson Learning, is titled:Career Power Skills. He is the author of Digital Design for Print and Web: An Introduction to Theory, Principles, and Techniques (Wiley 2010) and Web Portfolio Design and Applications (Idea Group 2006). John is the founder of PortfolioVillage.com and has worked on projects for Canon USA, GSK, Wiley, and St. John’s University.
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Choose the Right Tool for the Job

Wednesday, March 21, 2012 10:45 AM - 11:45 AM

Do you choose your tools based on your instructional design needs, or do you force your instructional design to accommodate the tool you have? Many tools to develop eLearning exist, and your instructional design should take advantage of the strengths of the best tools available.

Participants in this case-study session will learn several scenarios of instructional design approaches. For each approach you will discuss which tools are best used to develop each approach. You will also address some problem areas and learn why compromises are sometimes necessary. You’ll be able to present your own instructional design approach ideas, and together we will discuss the tools to use for your own design approaches.

In this session, you will learn:

  • How to decide on a design approach that works
  • How to determine which tools will best serve your needs
  • How to determine when more than one tool might be necessary
  • How to cut through the hype!

Audience: Those needing to make knowledgeable decisions about which tools to use to meet their design needs. Participants should have a basic understanding of eLearning design principles.

Joe Ganci
Joe Ganci is president of eLearningJoe, a custom learning company. Since 1983 he has been involved in every aspect of multimedia and learning development. Joe is considered a guru for his expertise in eLearning development, and he consults with clients worldwide. His eLearning tool reviews appear each month in Learning Solutions Magazine, and he has been the recipient of several awards for his work in eLearning. His mission is to improve the quality of eLearning with practical approaches that work. He loves to help others achieve their goals. Joe was awarded the Guild Master Award in 2013 for his accomplishments and contributions to the eLearning community.
John K. Hart
Director of Learning Strategy and Innovation
Marriott International
John Hart is the learning-business partner for Marriott’s IT organization and a former project manager recognized with the IT organization’s highest award. Other work includes 10 years as a school teacher and mentor. He achieved National Board Certification. John Hart built and managed training systems for the U.S. military that simulated weapon systems and threat environments and he served in the Army National Guard as an Infantry Officer. John received his commission from the University of Virginia, along with an undergraduate degree in government as an Echols Scholar. He holds a master’s degree in education from Marymount University.
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The Training Ups and Downs of an LMS Upgrade – A Case Study

Wednesday, March 21, 2012 10:45 AM - 11:45 AM

The same issue faces every training organization: a requirement for a large training initiative related to a software deployment or upgrade that requires training a diverse set of users. The timeline between the delivery of the final product and the start of training is usually short (if it exists at all), and the training staff needs to find ways to make things work. In 2010, Northrop Grumman (NG) upgraded its Learning Management System (LMS). The training team’s task was to deploy different types of learning to different groups of users, the largest of which was about 100,000 people. The expected timeline between the deliverable product and the start of training was short, and they needed to find ways to make things work with limited resources of people, time, and money.

Participants in this case-study session will look at the Northrop Grumman training project for deployment of the upgrade to their LMS. You will focus on the team’s planning, the development and deployment strategies put into place, and the results of the training.

In this session, you will learn:

  • How to identify the training audiences
  • How to make instructional-delivery-type decisions
  • How to market your training effort
  • How to evaluate your results

Audience: Intermediate-level participants. This session will support individuals who are preparing for an initial deployment or upgrade to a LMS or other large-scale software tool to identify, develop, and deploy training to ensure success.

Danelle Koster
LMS System Administrator
Northrop Grumman – Electronic Systems Sector
Danelle Koster has over 30 years' experience in learning and development. She graduated from the University of Maryland – College Park, with a degree in Computer Science and holds a Master’s Degree from the University of Maryland – Baltimore County, in Instructional Systems Design. She has supported design, development, and deployment of all learning types, and currently supports the management of Northrop Grumman's LMS for the Electronic Systems sector. She worked with multiple organizations during the intitial deployment and upgrade of a large scale LMS, and recently supported the enterprise LMS upgrade efforts at Northrop Grumman.
Deborah Southan
LMS System Administrator
Northrop Grumman – Electronic Systems Sector
Deborah Southan has facilitated and developed training in the aerospace and health industries as well as in the fields of education, character, and leadership development. In her current position she trains virtually, and she has helped develop the training and implementation of role-based learning in two learning management system upgrades.
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Going Global: Designing Online Courses for a Global Audience

Wednesday, March 21, 2012 10:45 AM - 11:45 AM

This session addresses approaches for designing online courses for global learners. How do you design for multiple cultures? How do you translate content? How do you address bandwidth and technical issues? How do you engage students and create global learning communities? Participants will see examples of courses The Nature Conservancy has developed for international audiences such as: Reef Resilience, Protected Area Management, Geographic Information Systems for Conservation, and Climate Change.

Session participants will learn best practices for addressing globalizing content for all cultures, producing content in multiple languages, using Moodle to develop course rooms, addressing bandwidth and connectivity constraints, and utilizing informal learning techniques (forums, user-generated content) to build learning communities for localizing knowledge to regional areas.

In this session, you will learn:

  • How to globalize and translate online training for an international audience
  • How to design interactive, engaging training
  • How to use Moodle to deliver courses to an international audience
  • How to incorporate informal learning to build learning communities

Audience: Those interested in designing courses for a global audience.

Chanda Carpenter
eLearning Manager
The Nature Conservancy
Chanda Carpenter is an eLearning manager with The Nature Conservancy’s Technology Learning Center. Specializing in instructional development, multimedia, and graphic design, Chanda has more than 15 years of experience developing online training and communications programs that focus on delivering an interactive, engaging experience to the user. She has received several national awards for her web and print design work. Prior to conservation, Chanda worked in the finance and telecommunication industries.
Gillian Silvertand
Portfolio Manager
The Nature Conservancy (TNC)
Gillian Silvertand joined TNC’s Technology Learning Center in January of 2007 as an eLearning Designer and Developer. In this role, Gillian is working on designing, developing, and instructing technical training for Conservancy staff and external partners. Gillian supports conservation teams and partners by designing and developing web-based training. Recently, she has taken on the role of Portfolio Manager for TNC’s Conservation and Infrastructure Lines of Business. In this role she is guiding the curriculum development for conservation courses (hosted on ConservationTraining.org) and the internal Operations department.
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So, You Wanna Create a Reality-TV Training Video?

Wednesday, March 21, 2012 10:45 AM - 11:45 AM

Let’s face it — training videos can come across as having low production quality, poor acting when relying on internal talent, and be downright boring when trying to convey a process, such as overcoming objections in a sales meeting. And, the resulting video can seem staged or contrived. Reality-TV-style training videos make skills or knowledge training fun! The format breaks down the challenge into clear steps. For the viewer, the medium provides a hook — whether an emotional response to a situation, identification with a represented social archetype, or a visual cue to be accessed later on during a task. For the challengers themselves, it provides an “intense” learning experience, far more real than a role play, as it involves preparation for and delivery of a sales call to an actual customer (when possible).

This session will break reality-TV production down into easy-to-follow steps that result in fabulous videos. Participants will learn video production concepts and see scenes from actual training videos, professionally produced reality-TV-style videos used for sales training, valuable behind-the-scenes footage, and interviews with SMEs.

In this session, you will learn:

  • How to manage your project from concept, to scripting, to production
  • How to manage your SMEs as stars
  • How to decide on a video production level and hire the right video production crew
  • How to create a recognizable brand for your training to instill credibility

Audience: No video knowledge required. Participants should have a learning objective in mind that they want to turn into a video.

Laura Fried
Sales Learning Manager
Green Mountain Coffee Roasters
Laura Fried has had an exciting career. It includes time spent in a variety of countries and focus areas, including three years in international development, five years in consultative selling, and three years helping organizations employ change management and eLearning tactics. In the past year, Laura has developed a half dozen eLearning courses ranging from continuous process improvement to sales force effectiveness. She brings a fresh perspective on building time-sensitive, mission-critical Rapid eLearning.
Brent Campbell
Associate Marketing Manager
Green Mountain Coffee Roasters
Brent Campbell has delivered performances in front of audiences for many years as an actor. Behind the camera, he has worked on numerous productions, including an independent film, "The Summer of Walter Hacks." Professionally, he manages a B2B website for GMCR, including media content management. He is skilled in digital non-linear editing, holds a degree in Video Production from Lyndon State College, and a certificate in Web Design and Site Management from Champlain College. For fun, Brent enjoys creating eLearning for the iPad.
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Designing a Mobile Performance App: What You'll Need to Know

Wednesday, March 21, 2012 10:45 AM - 11:45 AM

As the trend toward mobile learning and support grows, it's difficult to know where to begin. Instructional designers must play an important role in the development process, but the design considerations are difficult to sort out. Designers need information on how people actually use mobile phones and how to design for user habits. They also need to understand (at a high level) the technical considerations.

This session will sort through the disparate information on designing mobile performance support apps and explain the varied design issues the instructional designer will need to know about. You’ll get important resources, such as where to find pre-made icons for mobile apps, or which wireframe tools are available for creating mock-ups. Post-session participants should be able to know how to start designing an app, the design tools they can use, and the high-level technical considerations they'll need to address in discussions with programmers.

In this session, you will learn:

  • The important role that the instructional designer can play
  • How people really use their smartphones
  • What to consider when designing a mobile performance support app
  • How to write use-case scenarios for your app
  • How to wireframe your app
  • Where to find important resources for app design

Audience: Intermediate to advanced participants. No specific skills are required, but those who are experienced in designing eLearning will gain the most. (Note: This session will not teach how to program an app.)

Connie Malamed
Learning Strategy Consultant
Connie Malamed Consulting
Connie Malamed is a consultant with Connie Malamed Consulting and an author and speaker in the fields of online learning, visual communication, and information design. She has helped nonprofit, government, and corporate clients transform their content into interactive learning experiences for more than 20 years. Connie is the author of Visual Design Solutions and Visual Language for Designers and publishes The eLearning Coach website and podcast. Connie has degrees in art education and instructional design.
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On Track to an Organized Workflow

Wednesday, March 21, 2012 10:45 AM - 11:45 AM

Whether you are part of a design team or working by yourself, keeping track of course information is vital. Time is wasted if course information or files are not organized. How can you manage a team or your time, if you don’t know the status of the courses, or provide an accurate measure of the time spent developing courses?

This session will discuss what information it is helpful to track, how to use Microsoft Access or Excel to track information, and suggest ways to use this information to stay organized. The information it is important to track to stay organized includes SMEs, date required, course status, etc. Discover how you can use this information to determine what is being and what was developed. Utilize the information as benchmarks, or to tell leadership the time spent on course development.

In this session, you will learn:

  • How to identify the information that is helpful to track
  • Examples of how to track this information by utilizing Microsoft Access or Excel
  • How to use the tracked information to analyze and determine individual and group workloads
  • How to use the tracked information to establish routine course maintenance and reviews

Audience: Intermediate participants should have an understanding of Microsoft Excel and/or Access.

Kathy McLaughlin
Instructional Design Specialist
Mayo Clinic
Kathy McLaughlin, an instructional design specialist at the Mayo Clinic, has developed and delivered curriculum for classroom and online for computer companies specializing in the automotive industry, non-profits, and senior-care living centers. Since 1998, she has been with Mayo Clinic, first as a classroom instructor and currently as an instructional design specialist in the eLearning design center. Kathy holds a master’s degree in instructional design and technology. As an instructional design specialist she has developed computer, compliance, and soft-skill online education for Mayo employees and leadership.
Ellen Newell
Instructional Design Specialist
Mayo Clinic
Ellen Newell has been at the Mayo Clinic since 1984, where she became an instructional design specialist in 2000. She holds a Bachelor's Degree in Information Technology.
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Leading in Insane Times

Wednesday, March 21, 2012 10:45 AM - 11:45 AM

With the economy unstable, the job market is also still unstable. Companies continue to downsize, or at least, not add people. Staff increasingly feels held hostage by their company. The increased workload, long hours, and threat of future downsizing has created slave-workers. Leaders feel oppressed as well, so leadership of any kind has left the building. Leadership has been off the radar for at least three years. Employees didn't need to be engaged in their work – they were lucky to have a job. Or so it seemed. This temporary situation is wearing thin, and employees are either looking for ways out or “quitting in place.” Either way, leaders must reconnect their staff to the company or face future workload and quality issues.

In this session, hopeful leaders will relearn how to re-engage employees. Through activities designed to build employee commitment, participants will leave with new ways to begin to grow their teams into a community with accountability and trust.

In this session, you will learn:

  • To identify the 10 competencies of a technical leader, and self-assess
  • To assess their own current engagement, and mitigate the results
  • To create a plan for re-engaging staff
  • To create productive, accountable teams

Audience: Intermediate participants should have responsibility for leading in an organization, either informally (through projects) or formally (through position).

Lou Russell
Russell Martin & Associates
Lou Russell, CEO of Russell Martin & Associates, is a dynamic, entertaining speaker and a topic expert and author in the fields of training and performance, project management, and leadership. Lou’s humor and positive outlook come through in every presentation she makes, and even the gnarliest topics will bring you a giggle. Whether giving a keynote address for hundreds or facilitating a workshop for small groups, Lou’s insights spark a memorable creative chord. She can turn any setting into an interesting learning experience with immediate impact, and no one leaves her sessions without new ideas, concrete tools, and techniques to apply immediately to their biggest challenges.
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