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Learning Solutions Conference & Expo 2012 - Case Studies Track
102 Managing a Successful Corporate Management eLearning Rollout
103 Steps to Create Your Personal Learning Lab
203 PETCO’s emBark Initiative: Tools, Processes, Patterns, and Pets
302 Worldwide Professional Development without Planes, Trains, or Automobiles
303 How to Get Better Results by Doing LESS Training
403 Tim Hortons Supply Chain Passport Program: Building Bridges across Teams
502 Leaders Can Learn Too! (Even at a Distance!)
503 Case Study: Helping Drivers Safely through Railway Crossings
602 Choose Your Own Adventure: Designing Self Study for the Busy Professional
603 Improved Customer Service and Sales with eLearning – For FREE!
703 Before “beforetheboycott.com” – Building a Civil Rights eLearning Course
803 Making Leadership Your Partner in Learning
903 Step into the Portal – Online Resource for Onboarding and Supporting Staff
906 No Budget, Low Tech, High Impact ARGs

Managing a Successful Corporate Management eLearning Rollout

Wednesday, March 21, 2012 10:45 AM - 11:45 AM

Prudential has a long history of supporting Service Members and Veterans. The company is proud of its history of support, and wanted to do more to provide awareness of the need to reintegrate our Veterans into the civilian work environment. Prudential’s CEO is leading an initiative that includes an eLearning component targeted to Prudential managers and employees, which could also be leveraged by other corporations and academic institutions. The focus of the program is on issues that relate to Veterans and their transition to civilian life.

In this case-study session, you will explore the process Prudential’s learning organization went through to create the manager’s eLearning program. Through a highly collaborative effort, they addressed the requirements of stakeholders throughout the organization: from the CEO to HR functions, corporate law compliance, and business ethics. You’ll learn some of the challenges faced along the way, discuss the marketing and rollout tactics, and look at the Flash-built final program.

In this session, you will learn:

  • The challenges and strategies needed when creating an eLearning program at a large corporation
  • How Prudential approached the design and development process
  • How internal corporate teams and a vendor shared responsibilities
  • How to market and roll out an eLearning program
  • Why supporting Veterans is the right thing to do, and the right thing for your business

Audience: Novice to Intermediate participants. This program has no prerequisites – just an interest in gaining more insight and understanding into creating eLearning at a large organization.

Cammy Bean
Vice President of Learning Design
Kineo US
Cammy Bean is the VP of learning design for Kineo, a global provider of learning solutions. Cammy has worked with hundreds of organizations over the past almost 20 years to design technology-based learning solutions, from soft-skills tutorials to internal communication pieces. She writes the popular eLearning blog Learning Visions and is the author of The Accidental Instructional Designer: Learning Design for the Digital Age.
Linda Butler
Sr. Learning Specialist
Linda Butler is responsible for development and project management of Prudential’s eLearning and custom programs. Linda holds a Bachelor’s degree in Psychology from Long Island University, a Master’s degree in Social Work from Columbia University, and a M.S. degree in Information Systems from Stevens University.
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Steps to Create Your Personal Learning Lab

Wednesday, March 21, 2012 10:45 AM - 11:45 AM

Innovation and growth in social media, mobile devices, cloud computing, and other technologies is resulting in the Learning Explosion — the perpetual creation and global distribution of ideas, innovation, and learning. Accessing and applying this knowledge without becoming overwhelmed is essential to personal learning and development. You and your colleagues need to become “Mutant Learners” — rapidly adapting, evolving, and changing to effectively harness today's Learning Explosion.

In this session you will learn how to create a Personal Learning Lab™ — a controlled learning environment where you continuously discover new knowledge, experiment with it, apply it, and organize it into salient concepts that you can easily access on your chosen devices.

In this session, you will learn:

  • How you can effectively evolve into a Mutant Learner. (Someone able to thrive in these ever-changing times.)
  • The necessary steps to build a Personal Learning Lab
  • Tools, tips, and tricks on how to utilize social media and other technology for ongoing learning
  • How to organize knowledge into salient concepts that you can easily access on your chosen devices

Audience: This session is for participants at all knowledge and skill levels; however, those who want to harness and effectively apply the onslaught of information now available will be most interested.

Matt Murdoch
Global General Manager of Digital Learning
Matt Murdoch has been with FranklinCovey for nearly a decade and has served in many strategic management roles, including head of corporate marketing, director of FranklinCovey’s Symposiums, director of product management and marketing, and director of web development. He and his team successfully designed and implemented LiveClicks Webinar workshops, FranklinCovey’s first delivery channel that effectively distributes a catalog of FranklinCovey training workshops to clients via online classrooms. Matt holds an MBA degree from the University of Utah with emphases in marketing and information technology.
Treion Muller
Director of Development
Treion Muller is FranklinCovey’s director of development, responsible for development of all online learning development initiatives. In his five years with FranklinCovey, Treion has helped develop several successful products, including FranklinCovey’s LiveClicks Webinars. Before joining FranklinCovey, Treion worked as an instructional designer, corporate trainer, professional speaker, recruiter, and pharmaceutical representative. Treion holds a master’s degree in instructional design from Utah State University with an emphasis in blended learning.
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PETCO’s emBark Initiative: Tools, Processes, Patterns, and Pets

Wednesday, March 21, 2012 01:00 PM - 2:00 PM

The challenge for PETCO is training a global employee base, with a wide range of roles and responsibilities, to embrace a large process and cultural change combined with using a new industry-standard [merchandising and financial planning] system as it relates to their particular role. In sum, PETCO’s challenge involves how to embrace change and transform their daily workflows.

This session presents an approach to solving the training/change implementation dilemma through the exploration of key components of the emBark Initiative: creating a new common language among associates, developing role-based instruction, designing humorous yet effective application training, and refining processes in day-to-day work situations. Participants will leave this session inspired and armed with concrete solutions plus ready-made templates for system implementations and change training.

In this session, you will learn:

  • Processes for creating an internal brand for the change/training implementation 
  • Methods to develop role-based instruction for processes, systems, and business acumen
  • How to identify repeatable patterns in your content development
  • When and how to use learning agents, humor, online planners, and interactive PDFs
  • About tools such as online planners and interactive communication and performance support PDFs

Audience: Intermediate participants interested in training rollouts on system implementations and/or corporate change management programs. You should be familiar with Adobe Flash and PDFs, instructional design, and eLearning development.

Kevin Moore
Senior Learning Solutions Architect, Co-founder
TiER1 Healthcare, LLC
Kevin C. Moore, is the senior learning solutions architect and founding partner of TiER1 Healthcare, LLC. Kevin is a performance improvement and instructional design consultant with over 20 years of experience designing and modifying instruction for adult learners. He directs learning initiatives for hospitals and long-term healthcare facilities, and focuses learning programs on patient outcomes. Kevin holds an EdD degree.
Mark Little
Manager, CMO Business Solutions
Mark Little has over 10 years’ experience in merchandise planning for several global retailers including Charlotte Russe and Abercrombie and Fitch. He is fluent in branding, marketing, and tactical/strategic organizational improvement implementations, and well versed in change management methodology. Mark earned his B.A. degree in French Literature and Communications from Ohio State University.
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Worldwide Professional Development without Planes, Trains, or Automobiles

Wednesday, March 21, 2012 02:30 PM - 3:30 PM

Northeastern collaborated with a Fortune 100 client to deliver a large-scale online training program that focuses on business opportunities for professionals who must understand the language and mindset of the business and C-Suite executives who control corporate IT budgets. This successful online program helped the participants think strategically about enterprise growth and improved productivity. The original ILT program was too costly and lacked the necessary scalability for a worldwide workforce. The new program was delivered entirely online using synchronous and asynchronous technologies. It provided a scalable, cost-efficient means to deliver high quality and effective training to large numbers of participants in over 30 countries. It supported the client's needs by teaching business-centric solutions for selling across industries, and it engaged participants in a just-in-time, highly accessible, and successful training fitting into the client's learning roadmaps.

Participants in this case-study session will learn how to successfully migrate costly and time-consuming face-to-face training to an online environment to improve access and flexibility and reduce costs.

In this session, you will learn:

  • The advantages of delivering professional development in an online format
  • The steps to migrate existing F2F training to an online delivery format
  • Common tools and technologies used to deliver synchronous and asynchronous online professional development
  • Considerations for delivering synchronous online professional development worldwide
  • The survey data on the effectiveness of online delivery of professional development

Audience: Those interested in learning how to create a scalable program to replace ILT with online approaches.

Terrence O'Neil
Instructional Designer
Northeastern University
Terrence O’Neil works with faculty on instructional design and technology. He has experience as a Technology Integration Specialist and has worked at Koc University in Istanbul, Turkey, and Boston University as a curriculum developer and ESL instructor. Terrance’s main interest in the field of instructional technology is the creation and use of multimedia in online environments. He holds a M.Ed. degree in Education from Boston University.
Hillary Dostal
Manager, Corporate Programs
Northeastern University
Hillary Dostal has worked at Northeastern University College of Business, Executive Education department since February of 2010. Her specialty includes running both face-to-face and virtual professional development programs, primarily for high-technology companies for which she helps develop innovative programs. Hillary previously worked at the Queensland Academy of Technology for four years in Brisbane, Australia, where she developed their virtual capabilities and launched their online offerings. When she is not studying for her M.B.A. degree in the evening she enjoys traveling and writing.
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How to Get Better Results by Doing LESS Training

Wednesday, March 21, 2012 02:30 PM - 3:30 PM

Stakeholders often come to us asking for courses, but the courses are either overkill or aren’t what is needed. And sometimes they do need “courses,” but only to check off a box. But in either case, developing courses ties up resources (including learners’ time) that they could use for better purposes. When we are asked to build courses, we have a responsibility to challenge and validate that creating a course is the most effective and efficient approach.

This session provides participants with ways to think about being more efficient when allocating course development resources. You’ll learn what questions to ask to get at whether a course is really needed, and whether more efficient options such as Twitter, discussion forums, PDFs, or other lower-tech options would more efficiently (and more effectively) meet learners’ and stakeholders’ real needs. Participants in this session will learn how training is not always the best option for improving performance, and it introduces some other alternatives along with the scenarios that can be most successfully implemented.

In this session, you will learn:

  • The questions that you should ask and answer before beginning any learning program
  • How to determine if a higher- or lower-tech option is more appropriate
  • When a course or non-course is more appropriate
  • How to steer stakeholders to more “efficient” options

Audience: Novice-to-intermediate participants should have basic or foundational level of training experience and knowledge.

Patti Shank
Learning Peaks
Patti Shank, the president of Learning Peaks, is an internationally known learning expert, researcher, author, and writer who has been named one of the 10 most influential people in eLearning internationally. She is the author, co-author, or editor of numerous books. Patti was the research director for The eLearning Guild and an award-winning contributing editor for Online Learning Magazine, and her articles are found in the ATD Science of Learning and Senior Leaders Blogs and elsewhere.
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Tim Hortons Supply Chain Passport Program: Building Bridges across Teams

Wednesday, March 21, 2012 04:00 PM - 5:00 PM

Many national or international organizations experience communication issues when they distribute key functions across departments, locations, shifts, and time zones. The Tim Hortons Supply Chain faced this issue — teams were working in silos, without a clear understanding of how their decisions and actions could affect other parts of the Supply Chain. Further, when problems arose, individuals were not always aware of who they could contact from other teams to resolve the issues.

This case-study session will describe how Tim Hortons Supply Chain has encouraged communication, collaboration, and teamwork through the Supply Chain Passport program. Launched in February 2010, this program brings together team members from different departments of the Supply Chain for a combination of classroom training, on-the-job experiences, and cross-functional projects. You’ll get a candid look at the process of designing and launching the Supply Chain Passport Program. You will also look at the results, and the ongoing work to improve the program.

In this session, you will learn:

  • Techniques for engaging subject matter experts as facilitators
  • Strategies for facilitating learning among cross-functional groups
  • Sustainment strategies for continuous informal learning on the job
  • The benefits of having a highly involved executive as project champion
  • The importance of leveraging existing programs in the organization

Audience: Intermediate level. This session can apply to all levels, but participants will gain most value if they have experience in working with large organizations that need to encourage communication across teams.

Susan Horsey
Learning Consultant
Horsey Communications
Susan Horsey has been a learning consultant for 20 years and she has designed and implemented a wide range of learning solutions for many different organizations. In all of her work, she strives for lean, targeted solutions that deliver the right information without overwhelming learners. But Susan readily acknowledges her challenges in paring down content in her own instructional designs, as much as she acknowledges the her challenges in reducing clutter in her home.
Karey Reilly
Organizational Development Manager, Supply Chain
Tim Hortons
Karey Reilly supports the Tim Hortons Supply Chain organization. She has over 14 years’ experience implementing major Human Resources programs. At Tim Hortons, Karey designs and delivers leadership training, as well as acting as a performance management coach. In addition to designing and facilitating internal learning programs, Karey has taught HR courses at the post-secondary level. Karey holds a M.A. degree and is a Certified Human Resources Professional.
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Leaders Can Learn Too! (Even at a Distance!)

Thursday, March 22, 2012 10:45 AM - 11:45 AM

New leaders in eleven different states come to Almost Family with high levels of technical and clinical skills, however feedback from surveys and the leaders themselves identified the need to provide learning opportunities focused on leadership skills and business-specific acumen.

Session participants will be introduced to a hybrid model highlighting a 12-month program that integrates custom and off-the-shelf eLearning, Web-based synchronous learning, and face-to-face sessions all designed to provide support and employee success. You’ll get a visual model and process map that you and others can use.

In this session, you will learn:

  • What a hybrid program could look like
  • The rationale for building a 12-month leadership program
  • The design process used to craft three tiers, from technical to executive
  • How to integrate Web conferencing into this model

Audience: Intermediate participants should have a solid foundation in instructional design, with leadership development a plus.

William Ryan
Performance Learning Strategist
William Ryan consults on various topics related to the implementation and application of performance learning in the training and development field serving corporate, industrial, and educational organizations. As a former vice president of education for Almost Family, William focused on supporting a mobile and remote workforce by increasing skills and expanding resources. He has held positions as national leader for curriculum and technology solutions with Humana and vice president for technology/CIO at Lakeland Community College, and worked with Westinghouse and IBM in learning technology roles. William holds an MS in corporate communications with an emphasis in instructional design, from Ithaca College and a PhD in computing technology in education from Nova Southeastern University.
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Case Study: Helping Drivers Safely through Railway Crossings

Thursday, March 22, 2012 10:45 AM - 11:45 AM

This case study will review how Operation Lifesaver was able to create an engaging simulated experience for drivers of various types of trucks – from over-the-road semis to local delivery trucks. The end solution provided the experience for truck drivers to take three different trips and encounter various crossing types along the way. The end goal: making it safely to your destination, with the ultimate goal of getting into the “Haul of Fame.”

This case-study session addresses issues including creating engaging learning on a nonprofit budget, driving for behavior change, application vs. knowledge, and increased focus on great design principles and less focus on the tool or the budget. You’ll experience the course yourself, and you’ll learn how a non-profit was able to create such a great experiential learning program. It’s not about the investment or the tool used to create it – it’s about great design principles. Join us and spread the word – together we can help save lives.

In this session, you will learn:

  • It doesn't take a huge budget to create an engaging simulation
  • Some great design principles to drive performance outcomes
  • The meaning of application vs. knowledge
  • How to save lives at railway crossings

Audience: No previous knowledge needed.

Lisa Stortz
Strategic Relationship Manager
Allen Interactions
Lisa Stortz consults with clients to ensure that performance outcomes align with business objectives. She uses her more than 25 years of experience to continually add value to her relationships. Lisa was formerly a managing director at a top investment firm where she led marketing and was part of several strategic ventures. Prior to coming to Allen Interactions, Lisa led the business development for a leading advertising firm. Lisa is a lifelong learner and turning complex business challenges into meaningful and memorable experiences energizes her. Lisa is currently Strategic Relationship Manager at Allen Interactions, working with top companies to ensuring e-solutions are meeting their business needs.
Wende Corcoran
Director of Education
Operation Lifesaver, Inc.
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Choose Your Own Adventure: Designing Self Study for the Busy Professional

Thursday, March 22, 2012 01:00 PM - 2:00 PM

How do you train busy learners whose performance evaluation is not incumbent upon taking the training? The training must be fast, relevant, effective, and explicitly designed and delivered to generate income for the learner.

This case study session will allow for easy application to multiple situations in which you must design and deliver self-study training. Participants will learn how to analyze and specifically state the WIIFM (what’s in it for me?), which for sales professionals, is income-generation directly related to taking this training. Additionally, the issue of designing training that people will actually use is a key, and you’ll learn the tactical steps to take to obtain management buy-in to ensure that will happen. In a distraction-filled work environment, it’s easy to let training slip, and you’ll walk through the process for creating memorable training.

In this session, you will learn:

  • How to define the learner audience and the WIIFM principle
  • How to design training to meet the needs of participants who have a range of experience
  • How to engage the learner as an active, decision-making participant
  • How to assess the blended learning style that will teach the skills best
  • How to test training for usability and effective design

Audience: Participants should be familiar with self-study training, have some familiarity with basic instructional design principles, and want to learn about scenario building and creating interactive online training.

Christina Wakefield
AVP Curriculum Development & Advanced Sales Training
Colonial Life & Accident Co.
Christina Wakefield leads the company’s new strategic sales growth initiative that is responsible for advancing curriculum development and delivery programs. She has previously worked at Unum US in a variety of leadership positions, most recently as Vice President of Strategic Sales Initiatives. Throughout her career with Unum Group she worked in Sales, Marketing, Project Management, and Planning positions. She has also held leadership roles as a member of LIMRA’s Group Insurance Marketing Committee. She is the co-Chair for a United Way Campaign and an active Board member for nonprofit organizations.
Susie Baker
Instructional Designer
Susie Baker holds an MS degree in Marketing and Management from the University of Virginia and a BA degree in Journalism and Mass Communication from the University of North Carolina at Chapel Hill. Beginning in 2010, she served Colonial Life as a project manager and sales-training development consultant when she introduced Colonial Life’s new management-development program as part of its implementation to experienced sales managers in Chicago, Atlanta, and Pittsburgh, and to the company’s employees in Columbia, SC.
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Improved Customer Service and Sales with eLearning – For FREE!

Thursday, March 22, 2012 01:00 PM - 2:00 PM

Question: How do you improve Customer Service and increase sales when you have 60,000 products, a distributed and seasonal sales team of over 3,500 associates, and very little budget or time to execute an ever-changing list of learning outcomes and priorities? Answer: By empowering the SMEs with the FREE tools, paid services, and supplemental support that lets them create the material for you because they desire to get their information to your employees in order to fund distribution, tracking, and reporting (LMS) costs. So sales associates get unprecedented amounts of product training and information in an easily accessed, digested, and maintained fashion … when and where it is most convenient for them.

This case-study session will describe the opportunity West Marine and its vendors faced. You will learn the solutions and processes they established in order to address those opportunities, and the lessons learned – what worked better than expected and what didn't work.

In this session, you will learn:

  • Ways to remove the barriers that may be preventing you from pursuing your eLearning opportunities
  • How to leverage partners and other stakeholders to make your eLearning come together
  • How to reduce the initial and ongoing costs of your eLearning
  • How to improve sales and margins for retailers and/or franchises through eLearning
  • How “Guerrilla eLearning” changes behaviors on the fly by not overcomplicating eLearning strategies or projects

Audience: Those who see a training opportunity in their organization and want to learn how they can distribute the load, costs, and complexities that they may be facing.

Richard Mundell
President/CEO/Udutu Guru
Udutu – USA
A graduate of the National Coaching Institute, Richard Mundell’s start in professional coaching (sailing) enabled an easy transition to business management where his analysis and coaching skills proved extremely valuable. Leadership positions in IT, sales, and product category management included key industries such as Natural Gas, Telecom, and International Retail. Richard was attracted to the eLearning sector after his own experiences in helping to open a large retailer’s first international venture. He has been with Udutu since January 2009.
Erick Levy
Store Training Manager
West Marine Inc.
Erick Levy is responsible for the overall curriculum and specific training needs for the entire West Marine organization, a highly seasonal business that necessitates accelerated training every spring including operational training to ensure proper service of customers’ needs and that stores run efficiently. Erick's background includes over 20 years in senior retail management roles where he excelled in sales and operational training. A gifted leader, Erick has played a primary role in bringing West Marine to the forefront of retail's eLearning possibilities.
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Before “beforetheboycott.com” – Building a Civil Rights eLearning Course

Thursday, March 22, 2012 02:30 PM - 3:30 PM

Beforetheboycott.com hosts a civil rights eLearning developed by Best Buy on behalf of the National Civil Rights Museum. “Before the Boycott: Riding the Bus” allows learners to witness and report on the conditions on segregated Montgomery Alabama buses prior to the 1955-56 Bus Boycott. This session uses this course as a case study to illustrate practical solutions to building experiential eLearning on an extremely small budget.

Participants in this case-study session will learn numerous budget-saving techniques, including using the free version of Sketchup to build a three-dimensional bus environment. This bus model helped determine the eventual interface design through a series of early concept designs. You will also hear how The Library of Congress American Memory Website served as a rich source of pertinent historical and copyright-free images; how they used Adobe Photoshop to integrate the passengers into the bus interior photo, and how they embedded Google Analytics to gather visitor data. Virtually every training department needs to do more with less. The money-saving techniques uncovered during this project can be applied to almost any eLearning solution.

In this session, you will learn:

  • How Google Sketchup can speed up prototyping topics that involve specific outdoor or indoor environments
  • Ways to alter assets that you have into assets that you need
  • How Google Analytics can provide insight into the effectiveness of your content
  • “Old school” instructional techniques inspired by text-narrative programs like the Oregon Trail and Hammurabi

Audience: Intermediate participants. Some understanding of Adobe Creative Suite will help, but is not required.

Bob Stryker
Lead eLearning Designer
Best Buy
Over the past 10 years, Bob Stryker has designed and programmed eLearning courses that are used by Best Buy employees throughout the world. The topics range from legal compliance to complex computer applications. The courses emphasize simulation of tasks based on realistic scenarios. Bob began building WBTs in 1996, and has had work roles in consulting, IT, HR, and retail.
Nancy Lacroix-Shutter
Lead eLearning Designer
Best Buy
Nancy Lacroix-Shutter has been writing and programming eLearning since 1992. She especially loves writing content using simple language, humor, and a “folksy” feel, designing interactions that bring learners into the story, making complex information easier to understand, and developing programming efficiencies including reusable objects, lean code, and simple structures that make updates easier.
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Making Leadership Your Partner in Learning

Friday, March 23, 2012 08:30 AM - 9:30 AM

Getting leadership to buy into the idea of using social media tools, or even beginning an online learning program can be challenging. They often believe the learner: 1) Doesn't have the technology, 2) does not know how to use the technology, or 3) is of a generation that doesn't like technology. Even though performance-based evaluations tell us that face-to-face training, in the traditional sense, doesn't “stick” and is expensive, leadership still gravitates to this familiar learning delivery system.

Participants in this session will get solutions to addressing this challenge. Connecting with leaders by using a blended-learning solution to business strategies and goals will help increase senior leadership buy-in. You’ll also learn how to use the survey data to engage leaders as business partners in order to gain support.

In this session, you will learn:

  • How to create leadership buy-in of blended learning solutions
  • How to engage leadership as business partners
  • How to dispel the myths about front-line workers and their fear of technology
  • Ways to implement blended solutions within the organization

Audience: Participants should have working knowledge of blended learning techniques and social media tools. They should come prepared to think creatively and differently about learning in the 20th century.

Shannon Tipton
Director Workplace Learning
Shannon Tipton, director of workplace learning at Ambius, specializes in pulling together effective teams to envision, create, and build a culture of learning while supporting innovative and engaging learning for the end user. She does so by providing cutting-edge learning solutions for real business problems such as manager and sales business simulations, sales competition challenges, and using social media to create richer learning experiences.
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Step into the Portal – Online Resource for Onboarding and Supporting Staff

Friday, March 23, 2012 09:45 AM - 10:45 AM

Orientation and onboarding requirements can vary greatly, depending on your business. A hospital must provide caregivers with very specific education before they can care for patients. Orientation is a long process that can require weeks or months before the caregiver is fully comfortable in his or her role.

Participants in this case-study session will learn how dedicated online resources were set up to assist new clinical hires and existing staff in referencing the information needed for patient care and education. You’ll learn how the hospital set up a Nursing Portal SharePoint-site as a performance support and eLearning tool, as well as a comprehensive information and resource repository allowing the staff to learn and professionally develop at their own pace. Time spent in lecture was reduced, allowing more time to focus on the essentials.

In this session, you will learn:

  • Why utilizing in-house resources provides a better, safer healthcare environment
  • How to structure online resources so your new hires and staff can optimize them
  • How utilizing an online environment in addition to live sessions provides a richer, more comprehensive orientation
  • How you can use a portal as a tool for supporting orientation as well as a resource for experienced staff

Audience: Novice participants should have a basic knowledge of instructional design; a healthcare focus is helpful but not required.

Andrea Platt
Education Consultant
St. Vincent Indianapolis Hospital
Lorraine Hughes
Instructional Design Consultant
St. Vincent Indianapolis Hospital
Lorraine Hughes is an innovative RN Instructional Designer with 21-years experience in education and 13 years experience in eLearning. She is the resident resource expert in the use of SharePoint for Web page development. Lorraine is the lead and administrator of St.Vincent’s Nursing Portal, a one-stop-shop for resources needed by bedside nurses to aid them in delivering safe care. As a designer and developer of eLearning programs, she strives to engage the learner by producing interactive and entertaining training on a shoestring budget! Lorraine holds a B.S. degree in Health Science Education.
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No Budget, Low Tech, High Impact ARGs

Friday, March 23, 2012 09:45 AM - 10:45 AM

How can you create an Alternate Reality Game (ARG) that generates enthusiasm and engagement on a very small budget, using technologies readily available to anyone? In this session, you will see an ARG called Operation Ethics Infiltration used at the 18th National Government Ethics Conference. The main purpose of the game was to encourage engaged conference behavior by rewarding conference attendees for participating in sessions, asking questions, immediately applying knowledge learned, and networking with fellow attendees. You’ll learn about the game's framework, a zero-budget marketing plan, and a simple model that any organization can use to enhance conferences and similar events.

Participants in this case-study session will get a transferrable model for an ARG that you can use in your organizations to create high-impact engagement and enthusiasm using readily available technologies on a tiny budget (Google SMS, conference calls, cell phone video, basic HTML, etc.). You will walk through the game design process, game play considerations, technological options, marketing, how to manage audience limitations, and the lessons learned.

In this session, you will learn:

  • That ARGs are an effective way to create high-impact engagement and enthusiasm
  • That cost need not be prohibitive to running an effective ARG
  • That you already have access to the tools and technologies to create a successful ARG
  • How to market and manage an ARG for a large or small audience
  • What you need to consider when designing an ARG

Audience: This session is for all potential game designers, regardless of skill level or familiarity with the subject matter.

Patrick Shepherd
Learning Technologies Education Specialist
U.S. Office of Government Ethics
Patrick Shepherd joined the U.S. Office of Government Ethics (OGE) in December of 2004 where he is responsible for continuing education and electronic outreach. Prior to joining the Education Division, Patrick served as a Desk Officer in OGE's Program Services Division where he provided ethics liaison services to a portfolio of executive agencies. Patrick holds a B.A. degree in philosophy, magna cum laude, from Mary Washington College.
Ryan Segrist
Education Specialist
U.S. Office of Government Ethics
Ryan Segrist is an experienced instructor on financial disclosure, conflicts of interest, and educating ethics officials. He holds a B.S. from Bethany College, and a M.A. from the University of Tennessee, majoring in philosophy. He also was a decorated enlisted member of the U.S. Marine Corps Reserve Infantry.
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