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Using Web Analytics to Track the Use of Formal and Informal Learning
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Wednesday March 24, 2010 10:45 AM
Walter Wimberly, SunGard Public Sector
In most organizations, it is necessary to justify the expenditure required to develop formal learning programs. This is expected, and providing analysis of benefits vs. costs is standard operating procedure. But, how do you analyze informal learning efforts? Tracking system usage, especially among social media sites such as internal wikis, blogs, etc., makes it easier to find topics that need to be covered, as well as to justify expenditures in these technologies. Anyone who has to justify the existence and/or expenditure of informal learning Websites, and/or who needs to see how the Websites are being utilized, should participate in this session.
Participants in this session will look at Google Analytics to understand how you can easily implement it into various Web pages and Websites such as wikis, blogs, and even a LMS, to track users’ usage, find out what they are searching for, and how they came to the learning Website.
In this session, you will learn: - How to sign up for, and install, Google Analytics tracking code
- Different methods of tracking a user on a system
- How to track what topics are most popular
- How to determine what users are searching for on their systems
- How to track trends over time on their Websites
Audience:
Novice and intermediate designers and developers who have at least a basic understanding of Web development and access to their Websites at their organization.
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