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Learning Solutions Conference & Expo 2012 - Media Track
110 So, You Wanna Create a Reality-TV Training Video?
306 Incorporating Podcasts as Part of Your Learning Strategy
506 Database-based Media Project Management
706 Making the Most of Video
905 Applying Transmedia Storytelling Techniques for eLearning and Training

So, You Wanna Create a Reality-TV Training Video?

Wednesday, March 21, 2012 10:45 AM - 11:45 AM

Let’s face it — training videos can come across as having low production quality, poor acting when relying on internal talent, and be downright boring when trying to convey a process, such as overcoming objections in a sales meeting. And, the resulting video can seem staged or contrived. Reality-TV-style training videos make skills or knowledge training fun! The format breaks down the challenge into clear steps. For the viewer, the medium provides a hook — whether an emotional response to a situation, identification with a represented social archetype, or a visual cue to be accessed later on during a task. For the challengers themselves, it provides an “intense” learning experience, far more real than a role play, as it involves preparation for and delivery of a sales call to an actual customer (when possible).

This session will break reality-TV production down into easy-to-follow steps that result in fabulous videos. Participants will learn video production concepts and see scenes from actual training videos, professionally produced reality-TV-style videos used for sales training, valuable behind-the-scenes footage, and interviews with SMEs.

In this session, you will learn:

  • How to manage your project from concept, to scripting, to production
  • How to manage your SMEs as stars
  • How to decide on a video production level and hire the right video production crew
  • How to create a recognizable brand for your training to instill credibility

Audience: No video knowledge required. Participants should have a learning objective in mind that they want to turn into a video.

Laura Fried
Sales Learning Manager
Green Mountain Coffee Roasters
Laura Fried has had an exciting career. It includes time spent in a variety of countries and focus areas, including three years in international development, five years in consultative selling, and three years helping organizations employ change management and eLearning tactics. In the past year, Laura has developed a half dozen eLearning courses ranging from continuous process improvement to sales force effectiveness. She brings a fresh perspective on building time-sensitive, mission-critical Rapid eLearning.
Brent Campbell
Associate Marketing Manager
Green Mountain Coffee Roasters
Brent Campbell has delivered performances in front of audiences for many years as an actor. Behind the camera, he has worked on numerous productions, including an independent film, "The Summer of Walter Hacks." Professionally, he manages a B2B website for GMCR, including media content management. He is skilled in digital non-linear editing, holds a degree in Video Production from Lyndon State College, and a certificate in Web Design and Site Management from Champlain College. For fun, Brent enjoys creating eLearning for the iPad.
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Incorporating Podcasts as Part of Your Learning Strategy

Wednesday, March 21, 2012 02:30 PM - 3:30 PM

Podcasting is a potentially powerful tool for business, allowing messages to quickly and easily disseminate to a large audience at an extremely low cost. While traditional Podcasts were audio files only, video Podcasts are on the rise and are increasing the possible uses for this technology. It is now possible to use Podcasts for more than communication — you can also use them for training and to support performance at the jobsite. Podcasts are fast and cheap to develop and can reach a large audience quickly using basic technology readily available in most companies. By understanding the strengths and weaknesses of this tool, participants can make informed decisions as to when, where, why, and how to use Podcasts to their greatest advantage as part of their learning and performance support tool kit.

In this session, participants will explore what Podcasts are and how people have typically used them to date, and discover ways that they might use audio or video Podcasts for more than communication.

In this session, you will learn:

  • What Podcasts are
  • The strengths and weaknesses of Podcasts
  • The types of organizations that use Podcasts
  • Whether you can use Podcasts for training (by themselves or as part of a training program)
  • Whether you could use Podcasts for performance support

Audience: Those wanting to explore how to use video and audio Podcasts for training and performance support.

Joanne Mowat
The Herridge Group, Inc.
Dr. Joanne Mowat has over twenty years of experience in the design, development, delivery, and management of learning and performance interventions. She specializes in eLearning, learning object design, and integrated performance support systems. Joanne holds both a Doctorate in the Instructional Design of On-line Learning with a specialty in learning objects and a Masters degree in Educational Technology with a specialty in performance support. She has been a regular presenter at national and international conferences and is a published author on LMS, learning objects, and performance support.
Frank Morris
Senior Learning & Development Project Manager
BMO Bank
Frank Morris is the senior learning and development project manager for BMO Bank of Montreal. He has been getting business results through better employee performance since 1984, working for a variety of private and public sector organizations ranging from global financial services companies to local community colleges. Frank holds a bachelor of commerce degree in accounting and IT from Concordia University, a post-graduate certificate in web-based learning from the University of British Columbia, and an MEd degree in adult education from Penn State University.
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Database-based Media Project Management

Thursday, March 22, 2012 10:45 AM - 11:45 AM

Storyboards are not a new concept in media production. Using a database program to organize a media project is not unique. What is unique is applying the storyboard concept with a database. Rather than only the art department using storyboards, this system combines all of a project's elements through a single database in which you can organize a project's graphics, audio, video, locations, props, talent, and just about anything else you can think of.

Participants in this session will address the problem of managing the variety of communications disciplines required by any new media project. Using this method, the use of a single database-driven file, you can manage these aspects. Tying the variety of trails together into one conclusive weave allows managers of each discipline the ability to track their responsibilities within a project in the shared timelines. You’ll learn the advantages of this method of project development and management by using a sample project and the database software FileMaker.

In this session, you will learn:

  • A different way to manage multimedia projects
  • How to use FileMaker as production tool
  • How communication between departments makes a better team and product

Audience: Intermediate participants who have some knowledge of the complexities of a multimedia project. No matter what their involvement in such a project is, the knowledge about how to streamline a project will be of benefit.

Kevin Dowler
Media Producer
Royal Canadian Mounted Police
Kevin Dowler has been working in the communications industry for more than 25 years. Since the get-go, his work has involved repackaging information – first as a journalist and now as a media producer. The repackaging has been for print, magazines, CD-ROMs, the Internet, and DVDs. His work has been for media, corporate, and post-secondary clients as a staffer and as a freelance developer.
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Making the Most of Video

Thursday, March 22, 2012 02:30 PM - 3:30 PM

Nothing tells a story like video. Video is everywhere – literally. Many want it, but don't realize the potential they have to make it happen. Some will even outsource this work to freelance writers, shooters, and video editors, but this is expensive, and many times they won't even get their money's worth. In turn, many will just do without and don't utilize what's available to them. The reality is, it's all about being creative! Many of the tools you need are right under your fingertips.

Participants in this session will learn how to utilize the tools you have in your company to create that video you need to take your project to the next level. Many people also get stuck on the size of video files so they cannot properly embed them into their projects. You will see real-world examples of how you can create video without breaking your department's budget.

In this session, you will learn:

  • How to tell the story with video Creative video techniques
  • How to find the hidden talent
  • The Do’s and Don’ts of video
  • Various timesaving tricks and delivery techniques

Audience: Novice participants should have a basic knowledge of an eLearning platform like Captivate, Camtasia, or Articulate.

Mark Locke
Multimedia Training Specialist
SERVPRO® Industries, Inc.
Mark Locke has expertise in video production and independent film, and his passion is utilizing his creativity and video production skills to create interactive video training and eLearning modules. He is responsible for casting, writing, shooting, and editing eLearning modules for in-house training and Web-deliverable video.
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Applying Transmedia Storytelling Techniques for eLearning and Training

Friday, March 23, 2012 09:45 AM - 10:45 AM

A growing number of courses, devices, applications, tasks, and responsibilities compete for learners' limited attention. ELearning and training programs don’t need to compete – they can leverage multiple media to reach learners anywhere, anytime. Transmedia is a cutting-edge approach that can help with remediation and knowledge reinforcement.

Participants in this session will learn the origin of transmedia, and discuss the theory behind the use of multiple media to increase learner retention and cognitive flexibility. You’ll get a description of the transmedia principles that are most efficient for eLearning, and you’ll see examples of uses of transmedia for government training, strategic communication, community outreach, and corporate training. Each example will focus on in-depth analyses of how eLearning and training programs can directly apply concepts and practices that are relevant across media, devices, and platforms. The session’s focus will be on providing you with tips and methods you can try in your training programs.

In this session, you will learn:

  • The definition and origin of transmedia
  • The theory behind why our brains are hard-wired for transmedia storytelling, and why it will work for your training
  • A practical method and framework for designing transmedia storytelling for eLearning and training
  • Examples of transmedia approaches for strategic communication, eLearning, and community outreach
  • How to create story worlds
  • How to take advantage of social media

Audience: Novice participants interested in the use of various media to engage learners in a cohesive training experience.

Aaron Silvers
After years of classroom teaching, Aaron Silvers taught himself to create interactive learning experiences with Macromedia (now Adobe) Flash for clients including the National Football League, and ultimately working with Advanced Distributed Learning (ADL) and contributing to the Sharable Content Object Reference Model (SCORM). As the lead content developer, Aaron prototyped content examples used around the world and across the eLearning industry. An early adopter of emerging technologies, Aaron enjoys the variety of challenges in connecting people to knowledge and to each other. Aaron consults on how technologies enable and accelerate formal, experiential, and social learning.
Elaine Raybourn
Research Scientist
Advanced Distributed Learning Initiative
Elaine Raybourn holds a Ph.D. in Intercultural Communication with an emphasis on Human/Computer Interaction. Elaine’s greatest passion involves designing personalized learning, experiential and collaborative virtual worlds, social-process simulations, and serious games that hone creativity, intercultural communication competence, and adaptive thinking. She led the development of two serious-game titles for the U.S. Government that addressed adaptive thinking, and has worked on transmedia efforts for training and education. Elaine was an ERCIM (European Consortium for Research in Informatics and Mathematics) Fellow and has worked at research laboratories in the U.S., U.K., Germany, and France.
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