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Cameo by Yukon Learning

by Joe Ganci

September 20, 2010


by Joe Ganci

September 20, 2010

“Cameo is a push technology. Learners don't need to remember to check in with a Website every week. In fact, learners really don’t need to do anything at all. Assuming each learner has access to e- mail (and who doesn't?) the question shows up in a learner's inbox.”

As e-Learning professionals, we spend a lot of time designing and developing what we hope and believe are learning applications that will teach and inspire learners to greater heights of productivity and work satisfaction. Through our learning programs, we may help to save lives or build better products, to provide superior service, or even to find solutions to world problems. Usually, though, we can but hope; many times we have no contact with learners after they've finished an e-Learning course we've created.

A not-often-asked question is this: when learners have finished taking an e-Learning course, are they now experts in what they learned. The answer is rather obvious: of course not. They have simply taken a course, in the same way that someone takes a college course. Most organizations will jump at the chance to shorten the amount of time between the end of a course and demonstration of expertise, especially if it doesn't prove to be an expensive proposition. But how? Yukon Learning's product called Cameo provides one innovative approach.

How Cameo helps

Some consider that giving a pretest and a posttest as part of an e-Learning course is a good way of noting how much individuals have learned. To a degree, it can help to show the difference between before and after. But much like photos in weight loss ads, just as those who lose weight often gain it back, much of what people learn during an e-Learning course (or a classroom course, for that matter), is often lost shortly after the course is over. This is especially true if the learner doesn’t put learning to use right away.

Many factors dictate how quickly an individual reaches a level of expertise sufficient that others will consider that person someone they trust to provide proper guidance. The difficulty of the material, as well as the amount of time individuals have to further their learning, is a factor, as is on-the-job training. It may take days or it may take years.

The principle behind Cameo is simple and its execution is rather elegant. Following the end of a course, learners receive an e-mail at predetermined times, for instance once each week. The e-mail is short and sweet. It presents a question related to the material learned — a question that can be answered in just a few seconds. Each e-mail poses a different question. A database records each learner's answers. From this database, Cameo can issue several types of reports, indicating individual and aggregate results.

Cameo is a push technology. Learners don't need to remember to check in with a Website every week. In fact, learners really don’t need to do anything at all. Assuming each learner has access to e-mail (and who doesn't?) the question shows up in a learner's inbox. Because each question is quick to read and answer, learners will tend to do so. In fact, Yukon Learning reports about a 79% response rate to e-mails. That is a sky-high number.

The Cameo interface

A dashboard gives you access to everything you need to manage this process. Separate tabs give you the ability to set up business units and users, including teams. Here you also can establish courses and topics, set up sessions (your schedule), and generate reports. You can even customize the dashboard with your own logo. (See Figure 1.)


user interface of selectable tabs

Figure 1: The Cameo dashboard is fully customizable.


Writing the questions

Questions can be simple knowledge queries — but why stop there? Questions can present a scenario with text and/or an image, and then allow the learner to choose the best answer from several. In fact, this is the recommended approach. (See Figure 2.)


text of multiple choice questions, and answer options

Figure 2: Questions can present a scenario with text and/or an image, and then allow the learner to choose the best answer.


What is the point of sending the questions? Generally, I see a twofold advantage:

  1. It reinforces the learning by keeping it fresh in the minds of learners. Rather than ending a course, never to see it again, the learning continues in snippets. If a learner answers a question incorrectly, Cameo can provide feedback to help the learner recall the material. You can even send a link to the place in the original course where the answer appears, encouraging learners to return to review that part of the course. In short, Cameo doesn’t let learners off the hook but gives them opportunities to continue keeping the material at the forefront of their consciousness.

  2. It helps to indicate any shortcomings in the original courseware. If many learners miss a certain question it may help determine that the related material in the original course may not have been clear or sufficient.

Who creates the questions? You do. That is, those responsible for designing the courseware and its contents would normally also create the questions. You can load the questions and set the schedule, and then let Cameo take things from there.

Cameo can randomize questions to help mix things up a bit. Cameo randomizes questions by analyzing both the questions stored for a given topic and all the topics for a given course. It puts the two together to determine a question bank for the course. Cameo then randomly selects a scenario for each learner and keeps track of what it sent to each learner. You also have the option of sending the scenarios in sequential fashion, if, for example, you have a series of questions describing a scenario that occurs in a natural order. You can weight answers to any question and assign scores so that you can create scenarios with more than one possible correct answer, only with some of the answers being a little more correct than others.

Setting the schedule

While it is rather intuitive that you will want to send reinforcing questions after a course is over, might it make sense to send questions in advance of a course? Certainly. Sending e-mail questions on a predetermined schedule before learners take a course can also be beneficial, in at least two ways:

  1. It can help determine where gaps in knowledge exist. For instance, if a very high percentage of learners choose the right answer on certain questions, it may help you decide that there is little need to cover some parts of a course in detail. If many answer a question incorrectly, you may want to focus on some material even more than you had originally anticipated.

  2. It can help build enthusiasm for the course by giving learners a taste of what is to come. This is especially true when you present learners with scenarios that are interesting and make them think. Scenarios are like little stories that challenge learners. Who doesn't like a good story?

Does it ever make sense to send questions to learners during a course? It may very well be a good idea, especially if the learning is taking place over an extended period. These questions can help gauge how learners are performing while they are still taking a course.

Of course, sending questions after a course is a given, for reasons already stated.

What happens if learners don't respond to the scenario? You can choose to ignore that fact, or you can set Cameo to send a reminder to the learner automatically after a certain period. Using the reminder functionality increases the response rate to 88%, according to Yukon Learning.

Giving feedback

Learners receive feedback immediately in a second e-mail. The feedback can include the original question and the learner's answer, along with the feedback and the score for the answer given. You can provide specific feedback for each possible answer in the original scenario.

An included reference link can add additional choice-specific remediation for the learner who wants to dig deeper into the material, a great way of ensuring that there are no barriers for a learner who wants to learn more. (See Figure 3.)


screenshot of text feedback from the learning management system

Figure 3: In Cameo, feedback can include the original question and the learner's answer, the feedback, and the score for the answer given.

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Feels very email heavy and not timely-- to be interrupted during the work day when checking work/personal email. Poses one more layer of complexity to sort email and respond. This DOES take mental energy away from work. Idea: Perhaps if the question were "social" -- meaning that you could see how others answered it and what answer was most popular and then in the second "answer email" see how your answer matched correctly or how your answer was influenced incorrectly. Still two emails but each would contain social information about how other are approaching the question/scenario. Now that might be even more memorable and raise retention. No?
That's an interesting idea, Margene and I think Cameo as a product would benefit from it. Do you mean that before you answer the question in the first email that you would see what the most popular answer was? I do think as you say that this would be heavily influential on how you answer the question but also wonder about the fact that people might end up waiting to answer the question because they want as many others to respond before they do in order to get a larger sampling rate. In other words, if you're the first one to answer the question, you would not see anyone else's answers and you may be influenced to wait on subsequent emails. Your thoughts?
I'm getting in late on this one, but how many people will the "learner" have around him/her on the job to see what they say????? I see the purpose of the email as trying to simulate the actual working environment, where most of us are on our own and need to make decisions based on our own knowledge and skills. Does that make sense? I like the product concept; it is not a new one, but I think the automation it offers is.
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