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Seven Top Authoring Tools

by Joe Ganci

October 12, 2011


by Joe Ganci

October 12, 2011

“You choose the tools you need depending on the instructional design you need to implement, the venues to which you need to deliver, your budget and schedule, and other factors. I hope this table helps you to reach your eLearning goals.”

Recently The eLearning Guild published a research report written by yours truly, entitled Rapid eLearning Authoring: Top Tools, in which I analyzed the results of the continuous surveys to which thousands of Guild members respond. The results proved enlightening. In the report, I lay the groundwork for understanding and adopting tools, and then cover in good detail each of the top-seven tools. If you are a paid Guild member, I encourage you to download the report.

Following the publication of that report, I thought it would make sense to take the seven tools that survey respondents reported using the most and compare their features for you. While it is not always easy to compare the power and ease of use of two tools, it is certainly possible to place the features most people want and expect in an eLearning development tool side-by-side and review them.

However, it’s important to note that not all apples are the same: two applications may claim that they allow you to create quizzes, but one may let you create much more powerful quizzes than the other. For that reason, I decided to indicate whether a feature is partially supported or fully supported.

The top-seven tools that people reported using, in order of most use to least, are:

  1. Adobe Captivate
  2. Articulate Presenter
  3. Articulate Engage
  4. Adobe Connect
  5. TechSmith Camtasia
  6. Adobe Presenter
  7. Harbinger Raptivity

The categories I use in the table include:

  • Best Use: Can you use the product to create applications of a certain type; e.g. software simulations?
  • Interface: Do you use the product online or in PowerPoint? Does it use wizards or a stage?
  • Can Insert: What media formats can you put in your eLearning by using the tool?
  • Platforms: Does the application run in Windows, on a Mac, or online?
  • Publish to: To which formats can you publish your eLearning?
  • Cost: What are the initial and update costs of the product?

The table appears below. My quick analysis follows the table.

Quick comparison of features

Partially Supported Fully Supported


Best use:

Adobe Captivate stands out as the application with the richest features. Remember, with power comes the need to learn more, hence a longer learning curve. Nevertheless, it takes only a few days of training to start using Adobe Captivate effectively.

All of the other products are easier to use but offer fewer features. You can use each to create elements of great eLearning, but you will probably need to use each together with others to meet the needs of your instructional design, especially if you need to set up branching mechanisms and other advanced elements.

Therefore, for each tool, I have attempted to indicate what types of learning you can create with it. Knowing this can help you choose the right tool for your design needs.


Many products, including three of the seven here, are extensions to PowerPoint. As such, they provide a great entry point for those who already are PowerPoint users. However, they usually are more restricted in what they can do compared to other, more full-fledged products. Nevertheless, you can, with the right design, create excellent eLearning with applications like these.

Many also use wizards and forms. By their nature, these interfaces tend to limit what you can do, versus, for instance, scripting or more free-form editing. However, they also make it much easier to avoid making mistakes and sometimes allow you to create eLearning more quickly.

Can insert:

It’s important to know what media you can include in your eLearning applications and the tool you use will determine that. Most of the applications shown here are more than capable of handling diverse media elements. However, some tools do not support some elements, so be sure the tool you choose will handle your needs.


All the tools in our mix run in Windows, except for Adobe Connect, which is online. Adobe Captivate also runs natively on Macs. Some elements of Articulate Presenter, Articulate Engage, and TechSmith Camtasia also run on Macs. If you are a Mac user, you definitely want to consider this.

Publish to:

One of the questions you must answer before deciding on a tool is where does the resulting eLearning have to run? Knowing the answer to that will help you determine which tools will accommodate those venues. Does it have to run natively in Windows or on a Mac? Do you need to deliver in PDF format?


The cost of the product is always an interesting consideration. An item that is free, or that costs little, can sometimes cause you to spend much more time creating eLearning than one that is costly. At other times, a low-cost product provides more features than an expensive one. You should consider both the initial cost and the upgrade costs only in the context of the rest of the features you’re evaluating.

The decision

More than likely, you will find that you will decide on two tools, perhaps even three, to fit all your instructional design needs. However, you will use one of those tools as your mainstay, while you will adopt the others only when you need their strengths. In the same way that you might use Microsoft Word to write a report but incorporate spreadsheets you create in Excel, you may find that using Adobe Presenter works for you while incorporating Raptivity interactions, or that you will use Adobe Captivate and incorporate videos that you created in TechSmith Camtasia.

You choose the tools you need depending on the instructional design you need to implement, the venues to which you need to deliver, your budget and schedule, and other factors. I hope this table helps you to reach your eLearning goals.

You may write me with questions or comments at



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Joe, like always excellent job, I hope to see you again in March.
Joe, I wondered why Lectora is not included in the survey report on rapid authoring tools. Is it not considered "rapid", or is it not among the "top" used, or something else?

Hi, Cyrelle, the only reason we didn't include Lectora is that it didn't make it into the top seven tools people reported using in the survey. I have a lot of respect for Lectora!
Thanks Joe. Just wondered.
Nice comparison. However Adobe Connect or Raptivity in my opinion are not really authoring tools.
Hi, Bartek,

Yes, that is true. In the original research report, I make that clear and I should repeated that disclaimer here. The report and the follow-up here are based on user responses and they identified Connect and Raptivity as "authoring tools" despite the fact that neither really is used alone. However, we decided to allow a broader net because in truth even more easily identified authoring tools are normally not used alone.
Great article Joe. I really like the chart that breaks down the features. Thank you for posting this article. I plan to share this with my students.

Another key consideration for folks would be their level of need to exchange learning content between multiple delivery types e.g. classroom vs on-line.

Part of the reason we went with Captivate was our use of InDesign to produce our course books and Powerpoint as our main classroom presentation software.

Nice snapshot of these products. Thanks. Perhaps the Adobe Captivate could be given "partial support" for Powerpoint since when importing Powerpoint slides into a project, if you later change the powerpoint slide, it will update inside Captivate if you choose to allow it.
Thanks Joe, I am starting a study to enter the elearning design world since I have been downloading training for years, but now it is time to change to eworld, and I find your report is very useful to guide which tool , I should start to learn and invest my time in as a start.
Joe, What about Articulate Storyline? I am in a bind on what to purchase Articulate Storyline vs. Adobe Captivate. Have you looked at this product?
This was written before Storyline released. Outside of some business and technical drivers, tool selection is a really personal choice. Best to test-drive to see which tool best meets your needs.
I want to add a name here. I have been using ProProfs Traning Maker for past 4 months. And they recently did some great upgrades. It works awesome now. They have all the features you might require to make a great course for your leaners anywhere in the world. It is also mobile friendly. For more info visit
The most popular eLearning authoring tools are (1) Articulate Storyline, (2) Adobe Captivate, and (3) TechSmith Camtasia. These are desktop based tools, and among the most widely used in the industry. However, there is also a set of cloud based authoring tools that have started to become popular, like, EasyGenerator, Claro, Lectora, and Elucidat.

I found this info on ZipBoard:
Joe, the quick comparison of features chart is a great tool! Do you have an updated one with Storyline included? Thanks!
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