Katie Stroud has worked with technology companies for 15 years. Her roles in technical writing, training design, and consulting in product adoption led to a story-based approach to product design and human behavior modification. This process, based on scientific studies and experience, looks for the real-time story in an organization so that it can be directed. Her recent interest in machine learning has informed her research on human behavior. Katie is now Master Story Crafter at Incremental Success. She has a passion for making friends, riding her bike, and relating everyday work to a bigger purpose in life.