Cynthia K. Alderman, CPA, has
been a Senior Technical Editor/Instructional Designer-Online CPE for Thomson
Reuters Tax & Accounting since 2008. She earned her Bachelor's of Business
Administration in Accounting degree from the University of Texas at Arlington.
Her 30 years of professional accounting experience includes twelve years for
two small local CPA firms in the Dallas-Fort Worth metroplex; seven years in
controller positions for several small privately-owned businesses in Dallas,
Texas; five years as manager of financial and SEC reporting responsibilities
for a small closely-held company in Dallas, Texas; and eight years as manager
of financial and SEC reporting responsibilities for a large public filer in
Fort Worth, Texas.
Online learning has to contend with a lot of competition for a learner’s attention. Alternatives are always just a mouse-click
or a finger-tap away. How can a designer counter the ever-present distractions? Here are a half-dozen quick ideas for
getting and maintaining learner engagement.