Enzo Silva, learning strategist for SAP, designs and develops learning experiences mediated by emerging and trending technology and frameworks. His interests span social media, virtual worlds, gamification, games, language learning, acting, helping others learn and apply creative ideas and tools to solving problems. Enzo is also an expert in language acquisition and holds a masters degree in Instructional Design & Technology. He currently resides in the greater Atlanta, Georgia area.
There is a lot of confusion over the differences between games and gamification. Not only that, gamification often rewards
the wrong things. Gamification need not involve a lot of extra work for the designer who applies the four simple ideas
presented in this article.
Alternate Reality Games (ARGs) facilitate e-Learning while maintaining motivation. They are excellent tools to encourage collective intelligence, collaborative play, and distributed storytelling in an educational environment. ARGs also help to increase communication, and raise awareness about products and causes. Read this case study, assemble your design team, and create a successful game!