Karl M. Kapp, Ed.D., is a scholar, writer and expert on the convergence of learning, technology and business operations. Karl is a professor of instructional technology at Bloomsburg University in Bloomsburg, PA. Karl teaches graduate level courses including "Instructional Game Design". He is a Co-Principle Investigator on a National Science Foundation (NSF) grant titled “Simulation and Modeling in Technology Education (SMTE).” The goal of the grant is to develop a 3D interactive video game to teach middle school student’s math, science and engineering concepts. His latest book is called The Gamification of Learning and Instruction. In the book, Karl explores the research and theoretical foundations behind effective game-based learning. He examines everything from variable reward schedules to the use of avatars to the use of games to teach pro-social behaviors.
Cricket Communications was seeking improved and more innovative ways to reach the sales professionals
working in its retail locations by introducing mobile-enabled learning games to their existing platform. Here
is the story of their highly successful gamification initiative!
One of the struggles learning and development organizations have is keeping their sales forces up-to-date
on new products and new product functionality. However, continually bombarding a sales force with online
or stand-up courses can become burdensome. Here’s how Scott Thomas, director of product enablement
for ExactTarget, approached this quandary.
In spite of a robust store-level safety and loss prevention awareness program, employees were not
retaining or operationalizing the learning. With over 19,000 employees undergoing the training, it was
becoming important for Pep Boys to find a way to make the learning stick over a longer period. The answer
may surprise you: games. Read about how they did it.
In a recent article in Learning Solutions Magazine, “Why Games Don’t Teach,” Ruth Clark says it’s “not that games can’t teach, but that advocating games as a main or even frequent instructional strategy is misleading.” Karl Kapp disagrees and offers this counterpoint, including evidence from research showing that games are effective teachers.